FRITO - LAY VS. ROADS AND TRAFFIC AUTHORITY (RTA)

Frito - Lay vs. Roads and Traffic Authority (RTA)

Frito - Lay vs. Roads and Traffic Authority (RTA)

Frito Lay and RTA both participated in the integrated knowledge management infrastructure repairs, which differ in size, scope and methodology. Frito Lay is facing issues related to customer / prospect information through a variety of disparate systems. Their project was to provide the information together in a database accessible via the corporate intranet to better manage customer relationships and prospects.

RTA is necessary to provide insurance information in the database of information via the label is ready to XML, which can be manipulated, at its discretion, through a variety of future web applications for internal and external use. Frito Lay is a typical problem for companies, which over the years has grown piecemeal, not associated with a repository of information. This is understandable. Naturally, for each division for the organization of information in accordance with their own preferences. As in the case of Frito Lay, sales team has its own database client systems, and marketing has its own prospects for the marketing database. It is obvious that through cross-references to information contained in the two databases would be an opportunity to more effectively manage customer / prospect communications, without duplication of marketing and sales departments. Additional benefits for data integration and interactivity through a new corporate intranet allowing geographical and temporal restrictions on access to data to cease to be a problem.

Obviously, Frito Lay has been successful in implementing their project. They do not try to install a costly web-based system, which gives them more than they need with a considerable development time increases. Solutions, they are brought to their company was one of the many corporate changes that have occurred in the late 90's, as companies were forced to because of the competitive advantages of communication available to modernize its IT infrastructure, attracting pervasive nature of Web technology. In my opinion, makes their database using XML-tags for greater freedom for the subsequent real-time browser-based instant-exchange data manipulation would be redundant. As a rule, you should make sure that your client and prospect information are managed effectively and do not need to create applications that do anything more than that. Companies like Experian or accident that the chief of knowledge management and ensure the distribution to a network of partners and customers, have different core competencies ...