GAME AND SIMULATION DEVELOPMENT

Game and Simulation Development

Game and Simulation Development

Nintendo SEGA's Strategy SEGA's strategy is to become a world leader in video entertainment. Their strategic intent is to build an entertainment empire. To achieve this, SEGA has adopted a technology oriented strategic plan that focuses on acquiring and maintaining competitive advantages in fields such as multimedia, computer graphics, virtual reality, and high tech amusement theme parks. SEGA offers video game equipment that attaches to exercise equipment. Analysts believe this could eventually be a $2 billion market.

Nintendo and SEGA have been the giants in the video game industry throughout the 1980s. ...