GENERAL MOTORS

General Motors (GM)



General Motors (GM)

The Organization

General Motors (GM) is primarily engaged in the production, marketing and development of automobile parts, trucks and cars. GM is also engaged in insurance and finance business. GM primarily operates in Europe and North America. It's headquarter is in Detroit, Michigan and it employs about 2 lac people. The company picked up $135,592 million revenues during the financial year ended in last year December, it had an growth of 29.6% compared to 2009. (Taylor 2011)

A Brief Background

General Motors (GM) is mainly engaged in the development, design, marketing, and manufacturing of products of automotive internationally. The company and its strategic partners manufacture vehicles in 31 countries. In FY2010, GM produced 8750000 automobiles. General Motors operate in more than 120 countries internationally.

Major Products And Services

General Motors (GM) is primarily engaged in the production, marketing and development of automobile parts, trucks and cars. GM is also engaged in insurance and finance business. GM's main services and products include the following:

Brands:

Wuling

Vauxhall

Opel

Oldsmobile

Isuzu

Holden

GMC

GM Daewoo

Chevrolet

Cadillac

Buick

Services:

Communications

Financial

Products:

Utility Vehicles

Sports utility vehicles

Small and medium pickup trucks

Passenger vans

Mid sized cars

Luxury vehicles

Large sized vehicles

Full size pickup trucks

Crossover utility vehicles

Compact cars

Chassis cabs

Cargo vans

Major Competitors

The followings are the major competitors of GM;

Volkswagen AG

Toyota Motor Corporation

Renault S.A.

PSA Peugeot Citroen S.A.

PACCAR Inc.

Nissan Motor Co., Ltd.

Mazda Motor Corporation

Isuzu Motors Limited

Hyundai Motor Co.

Honda Motor Co., Ltd.

General

Ford Motor Company

Fiat S.p.A.

Daimler AG

Bayerische Motoren Werke AG

AB Volvo

The Organization's Mission And Vision Statement

General Motors: "G.M. is a multinational corporation engaged in socially responsible operations, worldwide. It is dedicated to provide products and services of such quality that our customers will receive superior value while our employees and business partners will share in our success and our stock-holders will receive a sustained superior return on their investment." (Patrick 2009)

The Mission, Vision, And Values

GM is moving with increased speed and agility, and implementing change faster than ever before. GM is becoming a company with the capability, resources and confidence to play offense, not defense. Instead of creating new vehicles that are just better than their predecessors, GM're working to design, build and sell vehicles that define the industry standard. It was a good year for GM, but GM have a lot of work ahead of us. Although great opportunity abounds around the globe, risks do as well. In a still-recovering global economy, uncertainty surrounding the crisis in Japan, a volatile oil price environment, higher commodity prices and an increasingly competitive automotive marketplace, GM will build on GM's 2010 progress by concentrating on three critical areas. First, GM will remain focused on GM's top priority—developing and introducing great new products to GM's valued customers worldwide. Key launches in 2011 include the fuel-efficient and sporty Chevy Sonic and the Buick Verano luxury small car in the United States; the Opel Zafira seven-seat MPV and the Ampera extended-range electric car in Europe; and GM's all-new Baojun brand in China.

Components Of the Strategic Management

The company is planning to expand its global operations more. Currently, GM is primarily engaged in the marketing, production, development ...