GLOBAL COMMUNICATIONS AND WESTERNIZATION

Global Communication and Westernization

Global Communication and Westernization

Introduction

Westernization is a double dynamic of destruction of the old orders and estates, and building new relationships, new values ??and new movements in society, politics and global culture, yet is surprised as the westernization in the world appears to be criticized by several countries and individuals. It has been believed by many that global westernization is a crucial problem to the world because it has changed the cultures and the traditional ways of transactions in business and the methods of politics. This same problem is in the communications revolution is the epicentre of cultural change, which is part of the techno-economic transformation summarizes four human revolutions in communication such as the internet (Xiaoguang, 2006, 89).

Westernization as seen by conservatives; who show no glimpse of his classic look, suggests the triumph of vulgarity and affects cultural patterns and classifications to distinguish vintage essentials (Xiaoguang, 2006, 90). The modern cultural ideal is replaced by popular culture industry. The modernization rides on the products of mass culture, while philosophy is compelled to reflect on their own demise. The purpose of this paper is to enlighten the basic idea for which the westernization of world is criticized by different countries and individuals. This paper aims to enlighten and justify the impact that westernization and latest communication tools such as internet had on culture, business and politics (Winkler, 2007, 121). This paper also discusses that the reason why westernization of the world is criticized and why the world is affair of this phenomenon. However, it is assumed that this opposition is originated mainly from the evolution in cultures. Westernization of world and global communication mediums have blur the national and cultural boundaries between different nations. This is believed to be the prime reason because of which a lot of countries of the world fear westernization (Shapiro, Varian, 1998, 81).

Discussion and Analysis

Impact on Business

Internet is a technology platform where there are several means of communication is a protocol that connects multiple computers. One of the media designed for the Internet, and currently is the most popular, is the World Wide Web, or website. Its inventor, Tim Berners-Lee conceived the Web as a vehicle of universal communication through the Internet. Technically, one can define as a very effective open interface for publishing documents on the network, so they are instantly accessible to anyone else (Hirst, Grahame, 1996, 104). The link to the various internal and external pages of the website is done with the hyperlinks.

There are several characteristics of internet; navigation, identification, trading and usage tracking information. The navigation is the possibility of going from side to side application that allows hyperlinks. However, the identification is a problematic feature of the Internet. What is the guarantee that the information is available on the Internet at any given time, remain the same in other future reference? It is possible to question the validity and reliability of data on the network: "The navigation is so easy, and sometimes so fast ...