GOOGLE INC

Google Inc

Google Inc

Introduction

Business Demographics and History

Google was formed by two Stanford University doctoral students Larry Page and Sergey Brin, in 1998. The two accepted in the Internet search engine service industry, will need to provide accurate results. The two opened an online company provides excellent search engine, a highly targeted advertising platform, and Intranet solutions to Internet users around the world, Google Inc (Hierling & Marco, 2008).

Google, an American multinational organization, changed the way people search and access information. The founders Brin and Larry's vision turned the company into a necessity around the world. It has its Headquartered in California and employs about 20,222 people (Flamholtz & Eric, 2011). The unique cultural framework and practices of the company brought the success and competitive edge to Google. It is way ahead from Microsoft and Yahoo in expansion product innovation. This essay discusses the relation Google's culture to its success. It also highlights the challenges which Google may face due to these cultural characteristics.

Google hired human resource for disposing off, space innovation system; that the company will only pay for advertising space for Google if the customer "hits" in their advertising. Google has become the world's most popular search engine because of its greater accuracy of the results related to advertising revenue at an alarming rate (Flamholtz & Eric, 2011).

Major Products

Google.com-search and personalization:

Google Web Search

Gmail

Google Groups

Google Reader

Orkut

Blogger

Google Sites

YouTube

Organizational Goals

Google's Long-Term Goals

Google's long-term objectives are to provide unique and unmatched internet service technology, build up tracking systems, and facilitate its users to explore a larger base of information. Google must keep delivering on its upside: ongoing innovation that is profitable. Expanding the labor force will help provide new advertising technology to achieve long-term goals. The organizational philosophy based on innovation risk-taking behaviour and team work was the major factors that contributed to Google's success. Theoretically, if one analyses the success of Google, it is found that the culture shapes up employee satisfaction, which brings financial stability, and equity. The corporate architecture and employee a significant employee affiliation with Google establishes the company's individuality in the eyes of the competitors and the stakeholder (Flamholtz & Eric, 2011).

Organizational Culture

Google's culture is responsible for its performance. The friendly, open and unique environment has a positive impact on employees working behaviour. Strong cultures have a powerful influence on the performance. Google employees manifest motivation for working on Google, which is unrivalled at other firms. It will be unjustifiable to say that the culture of Google is the representation of its success. There is a basic mantra which was set by Larry page and the Co- founders during the early years. It guides the employees to a creative work environment (Hierling & Marco, 2008).

The Cultural Fit

Google's cultural strength comes from the risk taking and creative behaviour. The reason for empowerment, innovation and smart decisions is that Google has hired one of the talented workforces in the world. Google maintains the competitiveness of its culture by carefully recruiting the talented ...