GUESS INC

Executive Summary

This report is about the GUESS Inc. The report cover the information regarding the marketing, use of technology and inventory management system of GUESS Inc. The report inforamtion about the company formation, their product and their history.

The key objective of the report is to analyze the working of the company, as they are not effectively using marketing, technology, and inventory management systems to increase customer satisfaction beyond expectation. They can expect to communicate value by producing store coupon or several manufacturers coupon that cannot be obtain anywhere else.

In addition the report will highlight that how this value creation may be an opportunity to reward the customer and to encourage repeat visits to the store. Value creation can also allow customers to refer their family and friends by producing family and friends coupons with a special code to reward the core customer.

The key points of the report are

How GUESS Inc should recognize that transformational leadership

How they can imply that GUESS jeans, Clothing & Accessories retailer store chains can make strategic changes to the way they engage customers.

Their ability to make such decision can impact the organizational goals and objectives.

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Introduction

The study is about the GUESS Inc. The GUESS Inc Jeans, Clothing & Accessories shops may not effectively evaluate marketing, technology, and inventory management systems to increase customer satisfaction beyond expectation. Although, GUESS jeans, Clothing & Accessories retailer store chains use marketing, technology, and inventory management systems to help create a competitive position, the utilization of these processes are challenging. The success story of the fashion label GUESS began with a pair of jeans, as the Marciano In 1981, her small company in California (Jack 2008).

Today, GUESS has become one of the most successful brands in the world. Through innovative design, marketing and sales strategy of lifestyle collections for young women, men and children to GUESS has a worldwide reputation. Today, the brand presented in nearly 750 mono stores, major department stores, corners and shop-in-shops around the world with a wide selection of fashion, accessories, watches and shoes. The fashion label never fails with his spectacular campaigns and obligations of Stars for attention. Claudia Schiffer in 1989 by its legendary GUESS campaign to superstardom and also Paris Hilton, Drew Barrymore, Anna Nicole Smith and Eva Herzigova for the brand helped to worldwide success (Jack 2008).

Background of the company

The success story of the fashion label GUESS began with a pair of jeans, as the Marciano In 1981, her small company in California. GUESS is sexy, daring and above all trendy fashion and accessories. The typical American style combined with European attention to detail. GUESS by Marciano sophisticated and contemporary women's and men's collections, shining through her sensual highly fashionable design, detail care in processing and high quality fabrics (Hines 2004).

Problem statement

GUESS has not been able to implement proper marketing techniques, inventory system and technology. The implementation of technology, marketing, and inventory management systems requires time and money. Therefore, given the economic crisis in the ...