HALFSED CLOTHING CASE ASSIGNMENT

Halfsed Clothing Case Assignment

Halfsed Clothing Case Assignment

1.As you explored some of the links given in this case, did anything catch your eye? What looked good and what looked bad? Why did it look good or why did it look bad? If you want to browse through some more examples, visit the Hall of Malls.

Ans. Reference to the scenario it was all due to the change in technology and about embracing new technology. Competition, consumer changes and growing technology are converging to make micromarketing's historical attractiveness both achievable and profitable. It is a result of the flattening of the competitive landscape in the USA and is becoming a major retailer focus. Broadly interpreted, micromarketing means getting the right product in the right stores at the right time. “Retailers are finally getting the message that all customers are not equal. Retailers are learning that they can fuel tremendous sales growth in frequent-shopper programs by leveraging those inequalities with customer-specific marketing.

Until just a few years ago retail firms were so strongly driven by distribution and operations efficiencies that chains had the same stock mix in Miami's year-round warm climate as they did in Minneapolis' cold one - winter coats and snow shovels in the autumn and swimming suits not until spring. Today even some of the best US retailers classify their regions or stores only by climate. It is still uncommon to hear of individual storefronts being cross-classified using more sophisticated measures, like demographics, price sensitivity, or trade-area lifestyles. These are characteristics which could change the entire merchandizing at a particular store location.

The “return” of the department stores is a good example of micromarketing at work. A few years ago their demise was being predicted. Department store prices were too high, their selection too shallow and wide and looked about the same in every chain, and speciality and discount stores were stealing their customers. At a department store you could buy both lingerie and lawn mowers.

This is no longer the case. Most department store chains have eliminated furniture, home electronics, automotive, lawn and garden equipment, and hardware. Department stores today are coming back, at least the focused ones.

2.Describe some of the ways in which electronic selling might differ from that which goes on in a traditional department store. Think about the ways that department stores create a shopping environment through the use of lighting, displays, music and other tactics. Can a web site similarly create a similar ambiance for its visitors? If so, how? If not, why not?

Ans. Technology is just now beginning to have a serious impact on productivity growth. For example, a few years ago a six or eight month period was typical between retail order placement and delivery for new fashions. Consider the concept of what US consumers have come to expect from retailers. They expect to “get their money's worth”. Shoppers pay more than a financial price for their store purchases. This larger price includes money, time, opportunity cost, and such psycho-social costs as stress, anxiety, ...