Hard Rock's Cafe Human Resources Strategy

Hard Rock's Cafe Human Resources Strategy

Introduction

Hard Rock Cafe founded in 1971 is a chain of theme restaurant in London. The cafe was originally established by Isaac Tigrett and Peter Morton. The establishment of Hard Rock restaurant is considered as one of the largest collection of rock and roll memorabilia in the world. The expansion of Hard Rock Cafe began in the year 1982 and the chain was expanded in many other locations such as Berlin, Paris, Toronto, Chicago and many more. The café has its locations widespread in more than 106 location and approximately 38 countries. Hard Rock Cafe started off with a simple concept of rock and roll themed restaurant but gradually gained much progress and now stands as a highly lucrative business. The success of the hard rock café can be attributed to its significant human resource strategies, inimitable applications of entertainment, exclusive designs and public appealing environment of rock and roll music. The key strategy of the hard rock café is not to play the game better than their competitor but to develop and play a completely different strategic game (Simon, 2010).

Human Resource Strategies of Hard Rock Café

Hard Rock Cafe has grown from a small restaurant business into a large luxurious business. The strategic decision making and strategic human resource management has helped hard café attain the milestone effortlessly. Human Resource is the only resource a business seizes. If better utilized, the resources extracted from the human resource can be effectively used in maximizing the productivity and enhancing the profitability margin (Simon, 2010).The success credit of hard rock café is consequently shared with the excessive potential contribution of human resource.

Recruitment of Employees at Hard Rock Café

The recruitment of employee is a very key area of working for an employee. Effective recruitment ad selection of the employee determines the future of the business. The type of employee a company holds depict the type of working that ensues in an organization. At Hard Rock Café employees are often hired on certain criteria. Among them the most prominent criteria is their interest in music. Employees having good interest in music are often given the priority (Dyer and Shafer, 1998).In addition to this, there are some other criteria's on which the employee recruitment is established such as self motivation, positive attitude, and the ability of empowerment. Employees fulfilling these criteria are selected at hard rock café with competitive packages and benefits.

Motivation of Employees at Hard Rock Café

Employee productivity is greatly enhanced when the working environment is supporting enough to drive employees towards delivering their best to their organization. The management of hard rock café has identified employee this significant need and has established an environment which is healthy, fun and nurturing. Environment alone cannot drive good productivity from the employees, employee too needs to be competitive enough so that they can excel in work and contribute in the success of their organization. The recruitment at hard rock café is undermining under strict rules ...