Health Advertisement

Health Advertisement

The ad selected for this paper reflects the message of healthcare in children. This ad was published in a local newspaper. This ad highlights the core message of Pfizer Pharmaceuticals, an internationally renowned firm in the world.

What is the marketing approach being used in the ad?

In this ad, Pfizer has taken a mass marketing approach, in which broad customer segments are reached with standardized messages, typically delivered through such tools as print and media advertising, sales promotion, and public relations. Market orientation places as its first objective to uncover and satisfy customer needs at a profit. Market orientation ...