HEALTHCARE MARKETING PLAN

Marketing Plan for University of Phoenix Medical Center

Abstract

This research is a preliminary report seeks to provide the outlines of a marketing plan for the expansion of the University of Phoenix Medical Center serving specialized emergency and health care hospital. The study highlights the mission in relation to the SWOT analysis of the organization. These factors are used in the formulation of marketing strategies as per the lifestyle and consumer behavior of city.

Table of Contents

Abstractii

Introduction1

Mission Statement1

Industry Analysis1

SWOT ANALYSIS2

Strengths2

Weaknesses3

Opportunities4

Threats4

Marketing Objectives and Strategies5

Lifestyle Profile for the Neighborhood6

Demographics6

Socioeconomic Class6

Age Distribution7

Growth Rate7

Employment7

Market Segmentation & Perception on Health Care Centre7

Conclusion8

References9

Marketing Plan for University of Phoenix Medical Center

Introduction

The hospital was formed in January 2010 by University of Phoenix Medical Center, nearby Salt Lake City, with the public interest to form a specialized medical hospital with 100 bed level, two trauma centers to act as an initial triage center, and collection point for patients in the surrounding areas. Further research, diagnosis and surgical treatment of all common and serious diseases will be conducted. The company is currently with the intention of expanding operations in surrounding cities. The organization has only one hospital, for diagnosis and treatment of diseases.

Mission Statement

To return the health to the people, improving their quality of life and joy of the work with their modern center of regenerative medicine and treatment, equipped with the latest technology, the team of skilled professionals and provide patient with a solution to all their ailing problems.

Industry Analysis

Accidents and Trauma are the most common issues now days in America. They are the main reasons for the rising disability index as well as costing the lives of 140,000 Americans on an annual basis. Medical sciences have made tremendous advances since last 50 years, but they have lost the battle against the emergencies and traumas. They encounter small success rate in these issues. The reason behind this issue is

The specialties of emergency treatment and trauma care are comparatively new.

There is the lack of immediate rehab provision for emergency cases in remote areas.

Estimated 30% of the death takes place within an hour or accident (either from internal bleeding or shock).

Within the span of last 10 years, the health care industry growth rate is approximately 7% per annum, whereas the largest per capita healthcare expenditure in the world was of the American economy. The reason behind the growth is

Increasing population

Increasing heath care demands

Increasing Awareness

Increasing aging populations

The Health Care market has virtually expanded by 85% by 2008 with the total revenue of 1.9 Trillion Dollars. The primary target market and customer groups were the house hold of the cities whose spending on medical expense increased by 85% approximately. The new era in health care management, has brought opportunities as well as challenges. In order to make the hospital sprint in the fierce competition & to maintain healthy, rapid and sustainable development, hospital administrators must examine and reflect the core issue (Hawes, 1985).

SWOT ANALYSIS

Strengths

Installed capacity

They have decided to open the 100 bed capacity, and with the population of approximately 22,502 and ...