History of the Mars family enterprise

There are nearly 70 years in the late 1940s, Mars was inspired to expand into Canada. Our beginnings were modest here, but our dream was far from it. Fuelled by a vision of innovation and strong brands, the Canadian dream of Mars has taken shape with significant investments in factories in new market and Bolton in the late 1980s. Rapidly, emerging from a new unit, we have become an engine of business growth and are extremely proud to be a family business in itself. (Thompson, 365)

Why the status of family business is it so important? Because it makes us able to orchestrate ourselves our success and shape our entire future. Because it gives our associates the freedom to excel by being passionate, creative, innovative and bold. In a nutshell, it allows them to take risks. We have always been a decentralized organization with a very small core. We believe it is important to know consumers locally and therefore believe that our associates on the ground are best equipped to make the right decisions so that business needs are met and goals achieved. Thus, our associates across the company have the chance to take responsibility and show leadership.

Mars, Incorporated is among the producers of the largest brand in the world. The family business generates an annual turnover of more than $ 30 billion. (Keat, 125)

The basis for success has always been constituted by constant creativity and a strong sense of trends. That's what makes step forward in March for over nine decades. The story begins in 1911 in Tacoma, a port city in the northwester United States. With a capital of just $ 400 and the secret of preparing the chocolate candies, Frank C. March founds a "candy factory". The first designs are still made in the kitchen provide a personal and modest incomes. But this is not enough for the young confectioner. He would like to create something new - a chocolate which people queuing.

In 1923, while the family lives in Minnesota, Frank has the idea. With his son, he combines the three most popular candy of the era: the praline, chocolate plate and "Malted Milk", a drink popular in the taste of caramel. The result is a Praline longer, higher than a plate of chocolate and caramel contains more than Malted Milk. It's a handy bar, creamy filled. The invention is selling better than expected in the wildest dreams. Mars, Incorporated. With it, Mars lays foundation stone of a global group: Mars, Incorporated. (Heelas, 45)

Years

Major Events

1911

Frank C. Mars begins with the production of sweets in his kitchen in Tacoma, Washington, USA.

1923

Frank C. Mars and his son Forrest E. Mars develop the MILKY WAY ® bar.

1932

Up production of chocolate products by Forrest E. Mars in Slough, England.

1935

Chappel Brothers Ltd. Transposition, British pet food manufacturers.

1940

Forrest E. Mars returns to the United States back in, the development of M & M'S ® candies.

1946

Development of the mark UNCLE BEN'S ® for the first commercial parboiled ...