HIV Stigma and Advertising

By

ACKNOWLEDGEMENT

I would like to take this chance for thanking my research facilitator, friends & family for support they provided & their belief in me as well as guidance they provided without which I would have never been able to do this research.

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DECLARATION

I, (Your name), would like to declare that all contents included in this thesis/dissertation stand for my individual work without any aid, & this thesis/dissertation has not been submitted for any examination at academic as well as professional level previously. It is also representing my very own views & not essentially which are associated with university.

Signed __________________ Date _________________

ABSTRACT

In addition, the assessment of the advertising campaigns pursued publication cite has to take into account the factors that explain or mediate the processes by which the impact occurs persuasive work Instead of advertising. Some of these factors are the novelty, surprise, humor, doing something is negative and positive affect. To measure people's attitudes towards advertising dimensions have been used adjectives, some of which form the following pairs: pleasant / unpleasant, Dynamic / off, fun / boring, attractive / unattractive, favorable / unfavorable, appealing / not appealing, surprising / not surprising, indifferent / not indifferent, active / passive, impress / not impressive, disgusting / no foul, among others. In connection therewith, some of the models and theories are also collected that explain the persuasive effects of changes advertising campaigns. It has been demonstrated in previous studies and "Theory The cognitive response ", which means that a message is more important Covenanters when it involves further elaboration of responses and arguments to it.

TABLE OF CONTENTS

ACKNOWLEDGEMENTII

DECLARATIONIII

ABSTRACTIV

CHAPTER 1: INTRODUCTION1

HIV Stigma and Advertising1

Background1

A Theory of Stigma Etiology1

Industry background3

Research aim, research questions or hypotheses and objectives4

This research aims to solve or at least provide a solution for HIV stigmatization in advertising campaigns, without; of course, making people think that it is OK to contract HIV. It is a difficult task to both scare and protect. Scare the HIV negative audience from situations that can put them at risk of acquiring HIV and at the same time protecting the HIV positive audience and making sure that they are not being stigmatized. Is it even possible to send both messages in the same campaign?4

CHAPTER 2: LITERATURE REVIEW6

Media Guidelines7

Advertisement Organizing9

Media, Demographic and Cultural Factors16

Psychosocial Factors of advertisement19

CHAPTER 3: RESEARCH METHODOLOGY25

Timescale27

Resources30

CHAPTER 4: DISCUSSION31

CHAPTER 5: CONCLUSION38

REFERENCES42

BIBLIOGRAPHY44

CHAPTER 1: INTRODUCTION

HIV Stigma and Advertising

Background

This dissertation aims to analyze and measure the impact of HIV advertisements on people living with HIV. It could be said that most HIV advertisements attempt to stop and reduce the spread of the disease, but they can sometimes increase the stigmatization and discrimination suffered from those living with HIV.

HIV stigma and discrimination refers to prejudice, negative attitudes, abuse and maltreatment directed at people living with HIV and AIDS. They can result in being shunned by family, peers and the wider community; poor treatment in healthcare and education settings; an erosion of rights; psychological damage; and can negatively affect the success of testing and ...