HOMEWORK QUESTIONS

Homework Questions



Homework Questions

What would be the prime target market for Wódka?

The target audience would be people of legal drinking age to around 30+. This is the real party age group. Once into the 30's people are usually married and starting families so the drinking & partying slows.

What is the “frame of reference” or “category membership” for Wódka?

The frame of refrence is positioning the brand against its competitors' brands or products. Wodka is positioning itself against Sobieski which was introduced to United States in 2007. Another competitors for Wodka are absolute and Grey Goose.

The category membership is the set ...