How can co-operation and trust be fostered between partners in the supply chain?

How can co-operation and trust be fostered between partners in the supply chain?

Introduction

In supply chain, trust and cooperation has been fostered in the fields of industrial economics, marketing, organisational behaviour, and organisational theory among the two partners. Among all the critical elements of supply chain management, trust and cooperation are the most common elements and these are certainly difficult to measure. The traditional concept of partner satisfaction uses the involvement of good vertical supply chain among the partners. The trust among the partners has been grouped into different conceptual ...