Humewood Borough Leisure Services

Humewood Borough Leisure Services

[Nasir mohiud-din]

[ College London]

Executive Summary

The purpose of this research is to evaluate problems within Humewood Borough leisure services. In order to do this, two important stakeholders were identified (disabled and low-income) as the most excluded groups within Humewood. A number of research techniques have been proposed to assess the extent of their exclusion and also provide suggestions as to ways of increasing their engagement with the leisure services.

Table of Content

CHAPTER 1: PROBLEM IDENTIFICATION5

Background5

Assessment of the Problem5

Problem6

How did council get into this state?6

Research Objectives6

Research Question7

CHAPTER 2: LITERATURE REVIEW8

Comparison with Birmingham City Council8

Junior Football Academy8

Comparison with Sandwell Metropolitan8

Harry Mitchells facilities8

Management Objectives9

Equal access for all9

Effective and Efficient use of Resources9

Climate Changes to Services and Facilities Considered9

4Es need to be considered10

Review of Current Situation10

Stakeholder Analysis10

SWOT Analysis11

Benchmarking11

Benchmarking; Performance Indicators12

CHAPTER 3: RESEARCH METHODOLOGY14

Background14

Research Method14

Telephone Interviews - Disabled15

Telephone Interviews15

Face to face interviews - Disabled18

Questionnaires - Disabled19

Targeting access groups20

Quantitative20

Qualitative20

Reliability21

Pilot Test21

CHAPTER 4: TIME SCALE & RESOURCES22

Mystery Shopper - Low Income22

Questionnaires - Low Income25

Quantitative Research25

Stratified sample26

Cluster sample26

Interviews - Low Income26

Analysis Techniques27

Measuring reliability and validity29

CHAPTER 5: RECOMMENDATIONS AND CONCLUSIONS30

REFERENCES31

BIBLIOGRAPHY32

CHAPTER 1: PROBLEM IDENTIFICATION

Background

In current era of globalisation and information technology organisation are under huge pressure from their more informed and well educated customers, clients, and consumers. Any deliberate or unconscious negligence can lead the organisations to utter disasters and some times even to undesired law suits. In order to meet the ever growing demands and expectations organisations have to equip themselves with most trends, techniques, knowledge and skills. Since organisation are made by people and for people so human element is of key importance. In public sector organisation are even under more pressure than any other sector for the reason that they have to show due diligence, efficiency and performance to deliver. A review of other leisure services has been conducted to provide a context for any evaluation of Humewood's leisure centres, and included in the form of a literature review. The objectives of Humewood Borough have been included in the hierarchy of objectives to provide an understanding of the borough's aims, so it knows what services to provide.

Assessment of the Problem

 To begin this report an analysis of the problems within Humewood has been conducted and included below.

Problem

Council overspent annual budget.

Decided to recover some of the loss by taking money that is used for the public leisure services.

Possibly as a result some of the leisure centres will have to close.

Is it still the 'Leisure For All?'

Need a strategy to improve performance

 How did council get into this state?

Improper use of funds

Not having an efficient budgetary method

Poor records keping of previous spending

Under qualified staff in leisure industry

Not enough investment

No disabled access for the deaf or blind

 

Research Objectives

In this research proposal researcher will take the opportunity to study the leisure facility system in humewood borough which is struggling to deliver and is under huge criticism from different stakeholders. A review of other leisure services has been conducted to provide a context for any evaluation of Humewood's leisure centres, and included in the form ...