Hyundai Motors

Problem Statement

What were the factors behind the success of Hyundai motors in domestic and global markets?

Purpose Statement

How was Hyundai motor company evolved during the short time?

Assumptions

The assumptions which we are taken here are that the Hyundai Motor Company is the biggest car company in Asia. This assumption would satisfy the problem question, which is to identify the factors behind the success of the company in domestic as well as global market.

The Hyundai Motor Company is a South Korean automobile manufacturer, part of the Hyundai KIA Automotive Group, the largest automakers in the 5th Korea and annual sales worldwide, was founded in 1967 by Chung Ju-yung.

Headquartered in Seoul, Hyundai plant operates an automobile in Ulsan; the world's largest with a capacity of up to 1.6 million units per year. Logo of Hyundai, the letter "H" is written so stylishly, representing the company image and the taste of customers. In Korea, Hyundai means "modern."

In 1947, Chung Ju-yung founded the Hyundai Construction Company and Engineering. In 1967, Only Hyundai Motor Company formed. In 1968, cooperation of Hyundai with Ford Motor Company introduced the first model of society that was Cortina. Pony, the first automobile factory in Korea in 1975, was designed by Giorgio Giugiaro in Italian style, with technology driving provided by Mitsubishi Motors. The following year, sales of Hyundai were exported to Ecuador and quick access to the markets of the Benelux countries (Belgium, Netherlands and Luxembourg). In 1991, Hyundai opened the way for its patented technology to develop gasoline engines with success, I4 Alpha and transmission (Gregory, 112). In 1986, Hyundai began to be sold in the United States. It was become a top model as "10 most popular cars" according to the Fortune magazine survey. In 1988, the company began producing the models with its own technology, starting with the Sonata mid-size category which was always produced.

History

In 1996, Hyundai Motors India Limited was established, located near the factory Irrungattukatoi Chennai, India (Vladimir, 14). 1998, Hyundai has made ??efforts to build its global brand. A year later, Chung Ju Yung decided to give leadership of Hyundai Motor to his son, Chung Mong Koo. Hyundai Motor Group, the parent company of Hyundai has invested heavily in the development of quality, design, production and enhances the long-term studies for the automotive industry in particular. The Group has increased the warranty period of 10 years or 160,000 km for vehicles sold in the United States, and the launch of the marketing scale.

In a study of the quality of institutions car JD Power and Associates in 2004, Hyundai overcome many prominent opponents and ranked as second. Hyundai is now in the top 100 largest automotive brands in the world. Since 2002, Hyundai is also an official sponsor of FIFA World Cup (Tony, 11).

In 2006, the Korean government launched an investigation of the activities of the Chairman Chung Mong Koo and discovered that he had embezzled behavior. As a result, on 28/04/2006 Chung was arrested for embezzling ? 100,000,000,000 (equivalent to ...