Innovation In Tourism Management

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Innovation in Tourism Management

Innovation in Tourism Management


The paper dicusses the importance of Innovation in Tourism Management. The paper argues that value creation is significantly impacted by learning from customers. The paper also discusses that Event Tourism centers on augmenting present events in the region and setting up major new events that have the capacity to bring in tourists.






1. ATC: Australian Tourist Commission


Over the last decade, strategic management research has increasingly emphasized the roles of learning and knowledge in developing a firm's resource base. Spender has argued for a knowledge-based view of the firm, suggesting that the basis for sustained competitive advantage is a firm's capability to develop rare and valuable knowledge through learning, and to subsequently build upon, and spread, that rare knowledge throughout the organization (Dierickx and Cool, 1989). The knowledge-based view focuses on creating value; in turn, raising questions about what managerial choices need to be made to best manage these processes.

Innovation in Tourism Management

Event Tourism chips in to the social and economic well being of our community, which in turn adds to the quality of life. Accomplishing the Vision for increase in social and economic advantage could be attained by instituting some lucid specifications in the area of supplying grants to community organizations for hosting events. In numerous industries, accreditation has been acquainted as a means of bettering the quality and professionalism of the product delivery. The domain of special events has become an essential component of the tourism industry in various regions throughout the refined world. As consumers get more mundane in their stipulations for a high-quality offering, there is burden to guarantee that the standard of the events on offer is of a satisfactory level. There has been an augmenting inclination for hallmark events to be included as an essential part of tourism destination marketing strategies, with events in effect becoming extensions of the region's inventory of allure. This tendency coupled with the increasing acceptance of sustainability as a controlling principle for administering tourism development has stressed the significance of methodically supervising the social impression of major events in much the same way as for tourism in general. “Given the apparent extremes in perceived importance and scale of these events, can we really lump them all under the one banner, 'special events'? As is usually the case, the closer this phenomenon is studied, the greater the number of categories and sub-categories to be found. However as a general product of the tourism industry, special events can be usefully defined as '..a onetime or infrequently occurring event outside the normal program or activities of the sponsoring or organizing body. To the customer, a special event is an opportunity for leisure, social or cultural experience outside the normal range of choices or beyond everyday experience ' (Getz, 1991:44).” [Gibney, Helen, 1996]During the Olympics economic forecasts anticipated that tourism would account for nearly half the economic advantage that would be procreated by the Olympic ...
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