[Innovation, New Product development in Crop Industry]

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Acknowledgement

I would take this opportunity to thank my research supervisor, family and friends for their support and guidance without which this research would not have been possible (Albert, 2003,, 14).

DECLARATION

I [type your full first names and surname here], declare that the contents of this dissertation/thesis represent my own unaided work, and that the dissertation/thesis has not previously been submitted for academic examination towards any qualification. Furthermore, it represents my own opinions and not necessarily those of the University (Albert, 2003,, 14).

Table of Content

Contents

INTRODUCTION5

Aims and objectives6

Scope of Dissertation7

LITERATURE REVIEW7

Green revolution7

Recent Times (Soya, sunflower seeds)11

Why innovations in Crop industry important?13

Methods of innovation17

Soya, negative effects18

Methods of Soya Production23

Sunflower Flour24

Methods of production sunflower flour26

Cost of production27

Methods of commercialisation of Sunflower flower29

Study of world crop market30

Why this Topic has been Chosen32

RESEARCH METHODOLOGY36

Research Design36

Research Philosophy37

Research Approach37

Research Strategy38

Data Collection Methods38

Structured Interviews39

Semi-Structured Interviews39

Data Sample39

Literature Search40

Reliability and Validity40

Generalizability41

Ethical Considerations41

Time Line42

Longitudinal43

Cross- sectional43

REFERENCE44

Innovation, New Product development in Crop Industry

Introduction

There is no such suspicion on the question that the new developments should be made on the innovative agricultural crop varieties and their existing products. The worldwide population is increasing at a rate of 82 million people per year; the innovations in the crop varieties will amplify the global food supply, when we can no longer expand our cultivated land base.

The uprising costs in crop commodities are really a concern for food suppliers. Professor Ken Cassmen, University of Nebraska states, that “crop yields are not adequate to meet the expected demand for food, feed, fiber, and fuel.” However, expansion in growing crops is limited due to the lack of good soil, loss of wild habitats and biodiversity. (Bruulsema, 2008) Innovations will make available the introduction of crop diversities that spawn higher yields and necessitate less labour and product, which will also profit our environment. More over, people are concerning not only to the quality and safety of crops produced for food, feed and trade use but also the effect on the environment of their production.

A growing population and skyrocketing health costs have forced governments globally to shift their focal point from care and treatment to prevention and health promotion. Innovation will permit us to mine the nutritional and invigorating benefits of crops, and their products, improving eminence of life and saving millions of money in health care costs and this is just the inauguration.

In the agricultural industry, an extensive research and development infrastructure is sustained by exceedingly affianced producer organizations, government, academics, private companies and industry-based institutes. Through leadership and dexterity of industry-led associations and initiatives, value chain contributors follow worldwide-recognized stewardship, quality management and food-safety practices spanning the whole innovation cycle.

Fulfilling delicate customer demands, while creating a welcoming atmosphere for the commercialization of innovation involving soya beans, oilseeds, sunflower and special crops, is a challenge that must be met by the entire value chain for a green revolution. Substantial work is underway in nations globally to undertake these challenges; conversely, initiatives to date have involved precisely as opposed to numerous crop ...