INTERNATIONAL BUSINESS MANAGEMENT

International business management - A Case of Morrison plc

Table of Contents

Introduction3

Expanding internationally & Underlying Business Management Issues3

Infrastructure for International Business Management4

Setting Up Capital5

The Option To Export6

Communication6

Micro & Macro Environmental Factors8

Role of Relationship Management in International Business Management9

Role of E-Commerce in Morrison's international business expansion11

Commercial communications by electronic means12

Operational Benefits12

Ease of customer loyalty12

Conclusion13

International business management - A Case of Morrison plc

Introduction

Morrison plc is UK's fourth largest superstore retailer with more than 400 stores. The main product that Morrison provides is food and grocery. Morrison plc main focus is on the quality of product they provide and control the manufacturing facilities to satisfy their customers. Morrison plc also has the largest number of resource preparing food (Wijen & van, Tulde, 2011). About 124,000 employees work hard to provide quality service to all customers. Morrison plc claims that they are proud to save money of their customer's every day by providing them unique offers.

Expanding internationally & Underlying Business Management Issues

Expanding internationally can be an attractive and lucrative business proposition, and international business, across both developed and emerging markets, offers a wealth of new opportunity. It is important to recognize that organizations now need to improve their game in order to engage effectively with their clients, who themselves are established global businesses (Mali, Niemeye & Ruwad, 2011).

As the prospect of international business looms on Morrison plc horizon, what are the other business issues and challenges keeping Morrison plc awake at night? Whether it's tax and logistics laws, import duties, currencies, language or cultural sensitivities, all of these issues are crucial and are the key challenges facing IT and procurement departments within the modern international organization (Tsu, 2007). In addition, attempting to manage numerous service providers across various regions can lead to escalating costs, delays, multiple points of accountability, poor service delivery and inflated risk.

Infrastructure for International Business Management

An organization must adequately manage their e-commerce infrastructure. The infrastructure is the relationships between different networks within a system (Ede, Da & D, 2010). The usual problems which an organization can be faced with include: e-mails which have not been replied to web sites, which are not available, bugs, slow communication and customers' privacy or trust being broken. An organization will use the internet for marketing, the extranet for suppliers/marketing and the intranet within the workplace (Bell, Katsikea & Robso, 2010). Each must be managed within the organization with choices of designs to the information placed on the network.

As an international organization, Morrison plc need to engage with an ICT partner that really understands both the intricacies of international business and Morrison plc individual business needs (Holtbrügg & Moh, 2011). Before engaging with a partner, Morrison plc should compile a robust, non-negotiable set of business requirements, including Morrison plc expectations on: ease of doing business; flexibility and scalability; a single point of accountability; the management of inherent risk, including customs clearance, VATs, duties and other taxes; and visibility and management at every step of the procurement process (Che, Par & Newburr, ...