The expansive and unstoppable process of globalization has forced employers to train in their capacity to trade and negotiate with the outside world. However, it is important that not only they are immersed in this field, your staff, or anyone who is qualified to do so, you should also have access to the most significant aspects of foreign trade, logistics, the impact that this implies in the organization and to the legal aspects of international business. Here we provide some clues for how to handle this activity (Getz, 1990, 567-577).
What Is International Business?
Companies are not limited to conduct private and government operations locally, but also with other nations. Precisely what we call international business is the relationship between an organization and its external world. This type of activity also involves foreign trade and international law, which includes transactions (exports, imports, investments, financing) that are performed worldwide.
Among the success factors that we mention in the international business operations, include competitiveness, financial support between the parties and logistics. This last point is critical because when those involved are in different countries or regions, the realization and business success are further complicated (Laczniak, 1987, 297-307).
It is important that employers know the international environment around them to, in this way, find new ways to increase business growth, competitiveness and the opportunity to explore new markets. The international business management then involves foreign investment and market structure, which occurs between different nations. Within this framework, it is essential that the company has full knowledge of the political, market diversity and risks of the country in establishing the business, thus consider whether this situation affects you or not and if necessary engage in link.
Why international business
The company gets more competitive positioning
carried out new business and client becomes more valuable
Improved company image and brand
They identify and create new segments
Enables rapid exploitation of innovations
It promotes the exchange of goods or services
It involves an expansion of domestic market
It allows developing economies of scale
It promotes the relationship and credibility with local partners
Protection of Brands
The functions of the brands in modern business are essential for the efficient functioning of market economy; the use appropriate brand is one of the key factors for the success of companies within this system. As we know, are different economic and social functions serving a mark, but within them, the largest in the world today is the distinctive feature, under which a mark distinguishes a product or services their counterparts in the market. This basic function allows the employer to attract and build a loyal clientele, as a corollary to his effort to differentiate on the basis the quality of your product or service. There is a range of types of brands that can be used to achieve these economic and business purposes. The choice of what kind of brand should used by the company, among many other things depend on the type of business size, differentiation and ...