International Business Strategy

Read Complete Research Material


International Business Strategy

International Business Strategy


Saatchi and Saatchi Facts

Inspirational Dream: To be revered as the hothouse for world-changing ideas that create sustainable growth for our clients.

Focus: To fill the world with Lovemarks.

Spirit: Nothing Is Impossible. One Team, One Dream.

Keywords: I-words are Ideas, Imagination, Insight, Instinct and Inspiration; E-words are Edge, where new ideas come from; Energy, to give them life; Empathy, for common understanding; Excitement to turn it on; and Emotion, to make the connections. sisomo: Sight, Sound and Motion. Lovemarks: Mystery, Sensuality and Mystery. Loyalty Beyond Reason.

Founded in 1970; first agency over the Berlin Wall; in 1979 the first agency to be appointed by a British political party to help win an election; "advertising" dropped from name in December 1997 to signal shift to an Ideas Company and became the Lovemarks Company in 2008

Reach: With over 6000 people in 150 offices over 86 countries we work with 17 of the top global advertisers. For Procter & Gamble, the world's largest advertiser, Saatchi & Saatchi handles eight of their top ten brands.


Ownership: Publicis Groupe S.A., the world's 4th largest communications group.

Key Clients (alphabetical): Carlsberg, Deutsche Telekom (T-Mobile), General Mills, JCPenney, Lexus, Novartis, Procter & Gamble, Toyota, Visa Europe.

Primary Strengths: World-changing creative ideas; deep understanding of consumers; extremely efficient global and regional networks; rigorous methodologies.


Ideal Client Outcomes: Create Lovemarks, Inspirational Consumers and Loyalty Beyond Reason.


2008 Creative Highlights:

Cannes International Advertising Festival 2008 - Consistently in top 5 network rankings 2000-2008. #3 in 2008, winning a total of 43 Lions - 30% higher than 2007; 3 Gold, 14 Silver and 26 Bronzes; Saatchi & Saatchi was the most awarded network within Publicis Groupe: Client Procter & Gamble was awarded “Advertiser of the Year”, winning five Cannes Lions.

49th International Clio Awards - Saatchi & Saatchi won a total of 25 statues; Saatchi & Saatchi New York was awarded 10 of these.

Agency of the Year honors in Argentina, Costa Rica, Denmark, Malaysia, Nigeria, Poland, Puerto Rico, Singapore, Slovakia and USA/Conill.

EFFIES or local effectiveness awards won in Austria, China/Shanghai, China/Beijing, Russia, Singapore, Switzerland, USA/Conill, USA/Los Angeles, USA/Saatchi S.


2008 New Business Wins: Appelton Rum (Canada), ArcelorMittal (global), Atlantis (Kerzner Group) (pan-European), AXA (UK), Bally (UK), BNI (Indonesia), Cadbury (multiregional), Flybaboo (pan-European), Flexjet (USA), Guinness 250th anniversary (global), Healthy New York (USA), Jamie Oliver (UK), Kroger Brands (Canada), Nippon Paint (China), Suntory (China), Volvo (Germany), Walmart (Canada), Wellpoint (USA).

Largest Offices: New York, Los Angeles, London, Italy, France, China.

Globally Focused management team who are competitive, passionate and restless team players.


Informed, Incentivized and Empowered Staff - One Team One Dream.

What our People Say: "Hottest agency in town." "Coolest agency in town." "We never give clients what they want. Instead we give them what they never dreamed possible." "Zero bureaucracy, immediate response." "If you can dream it, you can do it." "We love what we do and we love to see it work for our clients." "Fun people. Big brains. Big hearts." "Inspirational and a bit crazy." "We're not gazing into crystal ...
Related Ads