International ethical Issue

International ethical Issue

Introduction

The purpose of this study is to expand the boundaries of the author's knowledge by exploring some relevant facts related to press coverage of an international ethical issue. Ethical concerns are nothing new in the public relations world, and the mainstream media does not need much of an invitation to examine some of the murkier issues that continue to bedevil the industry's progress. Hence the New York Times piece on the practice of paid media placements in China. You could make the case that this hardly constitutes news; the PR industry's ethical infractions in China are reasonably ...