INTERNET MARKETING

Internet Marketing

Abstract

The greatest revolution of the twenty first century is the internet, which is used for marketing products and services. According to a statement from e-Gain Communication an approximated 6.6 billion USD worth of merchandises are currently being existing on the Internet/online marketing for more than 200 million users. 35 million of them are assumed to be involved actively in the online marketing world. This represents a vast would-be the online ventures by business organizations and the participation of net users exponentially. Internet grows faster than any other medium and it attracts audiences of specialized interest and draws the attention of marketing professional. Online advertisements or messages mostly intended to focus specific group for whom the message is concerned. Focusing on the potential costumers and reaching global audiences make internet marketing or e-marketing an improved medium. E-marketing helps to reach the consumer at relatively lower cost than other media. The world has turned into a global village by internet and this brought media to global audiences. It creates ease for the manufacturer to sell and the consumer to buy the product or service at home. Internet marketing uses various approaches to attain the costumer like personal mails, by advertisement on popular websites of specific interests, search engine marketing and e-commerce.

Table of Contents

Abstractii

Introduction1

Discussion2

Internet Marketing3

Internet: Website, Social Networking Sites, E-mail3

Technology and Internet Marketing5

E-marketing objectives7

Corporate Domain8

Search Marketing8

Permission Marketing8

Brand Extension8

Social Marketing9

Factor Involving In Internet Marketing9

Telemarketing9

Social Media and the Power of Groups10

Direct e-mail11

Social Networks as Communications Gateways12

Cross-Media Advertising13

Banner Advertising13

Target market14

Public relations14

Promotions14

Internet Marketing Research15

Search engine registration15

E-Marketing Strategy15

Keywords19

Competition19

The end justifies the means19

Update20

Income and expenses20

PPC (pay per click)20

Ad Sense20

Ad words20

SEO (search engine optimization)20

Link Building22

Social Media Marketing22

Opportunities from social media marketing25

Better brand management26

Direct interaction with customers27

Targeted customers27

Built-in seeding mechanisms28

Challenges of social media marketing28

Being relevant29

Management of comprehension29

Boom of social software and collaboration solutions30

Difficulties to consolidate the monitoring indicators30

Conclusion30

References32

Internet Marketing

Introduction

The internet is an instrument that can be used for various purposes. In recent times, there has been an intense use of the internet in the realm of business, especially marketing (Godes and Mayzlin 2004). The industries are capable of benefiting extremely from the use of the internet, including various companies in the computer industry that are keen on marketing their services to a wider range of people also consumer and client can get the benefits to decrease the cost by using internet. Multimedia systems are being developed for a surprising and ever increasing number of applications.

Even with these advancements, Internet marketing—sometimes called digital or interactive marketing—remains in its infancy (Godes and Mayzlin 2004). That will probably not remain for long. With the new tools and media being developed, advertisers will find more cost effective ways of reaching their potential audiences. To attract these potential audiences, websites and search engines will find new ways of attracting viewers (Godes and Mayzlin 2004). In the process, they will create “new” forms of providing information and entertainment, altering the way Americans use their leisure time, more than the Net already has. Will it ever become the dominant form of marketing? That depends less ...