INTERNET SECURITY BREACH

Internet Security Breach



Internet Technology, Marketing and Security

Introduction

M&S or formerly known as Marks & Spencer Plc is retailer based in united kingdom which has more than 700 retail outlets locations across thirty four countries where the group sells almost everything from clothing to foods under the name and trademark of St. Michael in another 300 outlets in the U.K. Since inception the company's main aim has been to offer consumers quality, value, and service. The company primarily relied on operating principles to achieve its mission such as to developing long-term relationships with their suppliers, provide their customers value through a narrow merchandise selection at affordable prices and support local industry.

Almost 50 percent of the company's outlets in the foreign markets are franchised to the local members of the company. This group also owns the apparel wear stores under the name of Brooks Brothers and super markets under the name of Kings Super Markets chain in the US. Moreover, another aspect of the company Direct mail which helps the company meet their main objective of providing customers with an easier access to their products also the company provides financial services which comprise of operations of the groups and also provide risk management services, life assurance and pensions to the people.

M&S as a company has always been known to have a great management support that contributed to its growth. But previously, the company's managers failed to comply on their decisions, leading the group to lower sales and profits. Also the prices per share dropped which affected the shareholders insecurity.

Product information

Marks and Spencer is one of the largest and popular retailers of the world. It is known as the major retailer that trades a variety of merchandise range under their brand. They are situated in more than thirty countries. They have a strong consumer following and have created a strong brand image over the years. The consumers have confidence and reliability in the Marks and Spencer's products. As per the market research, Marks and Spencer leads the over a majority of its competitors in terms of customer service, variety, believe, quality and reliability (Kim, 2011).

Corporation's contact information

The Registered Office and Head Office of Marks & Spencer is

Marks and Spencer Group plc

Waterside House

35 North Wharf Road

London

W2 1NW

Telephone: 020 7935 4422

For Retail Customer Services

Please call 0845 302 1234.

Alternatively email retailcustomer.services@marksandspencer.com

Web address: marksandspencer.com

Customization of products for customers

There is no option available for customization of products, as when the customer is interested, they might contact the authorities, whose information is available on the website. They can only order and buy from the available options.

Customer information at purchase

Marks and Spencer offers E-transactions. Online purchasing is enabled through its main website.

Three Internet marketing strategies

The use of the internet/online marketing in the computer industry in recent times has increased in the realm of business. Various companies within the computer industry are now starting to understand the benefits of using the internet/online marketing activities. In this academic research paper, a comprehensive examination will be made in relation to the positive ...