Is a Competitor an Enemy?

Is a Competitor an Enemy?

Imagine having to call one of your fiercest competitors to order parts critically needed for one of your products. This is the situation in which IBM finds itself with Intel. Despite IBM's decision to manufacture its own microprocessor chips, Intel is still the major supplier of chips for IBM-manufactured PCs. However, in addition to supplying IBM (and most of IBM's primary competitors, such as Dell Computer, Compaq, and Packard Bell) with microchips, Intel also manufactures its own PCs, supercomputers, and other types of memory chips, all of which compete on the market with ...