Is the customer always right?

Is the customer always right?

“Perception is Reality.”

No doubt you have heard this expression. We hear it often. Maybe you have heard someone say, “It's only his or her perception.” Unfortunately, when put in that context, people often dismiss another's perception. In reality, a customer's or anyone's perception for that matter is their reality at that moment in time. That perception can only be altered when an individual is provided with new reliable information that compels them to change their perception (Foxall, 2005).

Influence on Perception

Have you ever been shopping and noticed a jumbled pile of merchandise; ...