Juicy Couture

Introduction

Few premium brands have managed to maintain their quality and proposals to the height and cost of all types of clients and diversify their product lines to expand their market reach without losing the same standards and trends among those found. Juicy Couture is one of them, whose urban look has managed to stay in the taste of the public. What do we see in the designs of women's fashion clothinfrom the U.S. firm? First of all, model cutting edge yet classic products innovative, glamorous and above all, comfort. The materials are always aware of trends and can be found from raffia shoes bicolor, blue, leather, fabric as well as the classic designs of flats, flip flops, flats, peep toes, among others (McCann, Pp. 59-104). Juicy Couture's proposal for this season focuses on the wedge-heeled sandals that offer the comfort and freshness of the classic summer shoes with heels sophistication of the stylized figures and light gauzy dresses beach. If you are looking for holiday sandals that are fresh, comfortable and glamorous at the same time, what do you expect to go to the online home of Juicy Couture and learn about the proposed women's shoes?

Type and Category of Retail Channel

The type of retail channel is an apparel retail store. Juicy Couture is an apparel and fashion retail chain, which has a global presence in a number of countries around the world. The retail channel incorporates a retailer or retailer's business enterprise, who is self-employed and sells products to final consumers. The retail channel acts as the last link in the distribution channel, which is in contact with the market. In addition, the retail channel includes three features, which are desk, seller and retail store. The retail channel also incorporates a counter and display products for the customers. The seller communicates the strengths and unique features of the products to the customer, so that a sale can take place. Moreover, a store has a separate place, where the seller stores the merchandise for future sales. As a result, the buyer is not certain if a product is available or not until the seller communicates. A retail channel can include chemists, grocery stores, clothing outlets, etc (McCann, Pp. 59-104).

In the distribution system are formulas that facilitate the implementation of all marketing functions and aim to provide value to small and medium business. Forms of association are contractual or horizontal distribution systems, and the principal are the branch chain, franchised chains and purchasing power. There are also associations of independent retailers seeking to attract customers to the area with special offers through coordinated actions. Stores are located in one location, such as small food establishments are grouped into markets. The shopping centers, arising from the development of these small associations, have a supermarket or other large area and smaller businesses that complete the offer to the potential client of the area. The most remarkable thing is that they target a particular customer profile and maintain a particular image.

Rational for Choosing the ...