Kingfisher beer In Canada



Kingfisher beer In Canada

The Kingfisher - symbol of natural-quality fresh beer "from the heart of nature"

Introduction

One of the world's most consumed alcoholic beverages is beer. After tea and water, it is the third most popular drink all around the world. The art of brewing beer has been developed over years 5000-8000 (Bancroft, 1923). It had produced several independent discoveries that air exposing fruit juices or extracts of cereals, fermented beverages were obtained. Beer is manufactured by the saccharification of starch and fermentation of resulting sugar. The saccharification and starch enzymes are mostly obtained from malted cereal grain. Most commonly malted wheat and malted barley. Rice and unmalted maize are extensively used as an addition to lighten the flavor because of their low cost. Brewing is the name given for the preparation of beer. The brewing process consists of three clearly defined stages: Cooking, fermentation and aging which depend solely on the type of beer that is thought to develop, because depending on the type of beer varies the amount and type of raw material. In general, mechanical designs, electrical control are automated throughout the entire process because they increase the efficiency of operations and reduce the risks of damage from handling.

Majority beer is flavored with hops with some bitterness and natural preservation is performed by adding some other flavors like fruits or herbs however they are included occasionally. Brewing industry is huge and global business including many dominant multinational companies and various thousands of small manufacturers ranging from regional breweries to brewpubs. Today the world is highly competitive, in which companies must maintain continuous improvement, followed by product innovation and services in order to position itself in the market. However, there are companies that enjoy not only high rankings but are also leaders of the market. In order to be recognized as a global brand, the product has to be available in markets of all countries in the world. Thus in this paper I am going to identify new prospects to market Kingfisher beer in Canadian Market. Kingfisher beer is considered as one of the best beer in the world.

Aim/Purpose

The aim of this paper is to conduct research on Canadian beer market and identify prospects for kingfisher beer in Canadian Market. Kingfisher in present in 50 countries and currently Canadian market is considered as a beneficial market for Kingfisher beer. This paper is going to let readers know about various advantages of entering effectively marketing kingfisher beer in Canada. It is important to emphasize to readers that the United Breweries group does not guarantee the accuracy of the information. It is up to readers to verify the accuracy and reliability of the information contained herein. This report provides a concise overview of the market for those interested in its potential. Considerable efforts have been made to present accurate data.

Methodology

The project is entirely based on secondary data because of lack of time and resource collection of primary data. The data for this project is collected from ...