LEADING AND MANAGING CHANGE

Leading and Managing Change

Table of Contents

Introduction3

Virgin Blue Change4

Problems for Virgin Blue in Implementing Change5

How Virgin Blue implement Change Successfully by utilizing 8 Step Change Model6

Contingency Theory6

Planned Approach8

Choice Management - Change Management8

Process of Change9

Process of Organizational Change10

Framework Conditions for Management Change and Innovation12

Exchange Rates and Objectives of Change Management13

Conclusion13

References15

Leading and Managing Change

Introduction

The change, innovation, quality, knowledge and even creativity are not new concepts in the framework of organizational development. In recent decades have been developing a whole variety of theoretical models designed to make against a highly complex society and ultimately improve the functioning of the organ- organizations.

In recent decades, all companies, from the agricultural sector to the telecommunications sector, have been forced to make new organizational concepts, it involved undergo a whole series of changes, in order to meet the increasing demands market and to face new competitors. In modern times, marked by "organizations learning "as the only viable alternative economies to adapt to increasingly competitive and globalize, emerge with greater intensity and almost parallel to knowledge management, the concept of change management as a driver new economic and organizational developments. At present, manage change is one of the greatest challenges facing not only the organizations but also individuals who, by part, must accompany the organizations in their processes of change and, moreover, should perform the role of change agents whose job is basically set up and coordinate processes of change and innovation within organizations. There comes a time when it is necessary to conceptualize and systematize the concept of managing change and considering what the pre-mass are necessary for the introduction of a change management within organizations. It is obvious that change management is not a concept to isolate that has emerged by magic. It is the only result of a simple hierarchical decision domes (Burnes, 2009, p.620).

Virgin Blue Change

In this paper, I have gone through the case of “Virgin Blue” an Australian Airline. The Chief Executive Officer John Borghetti of Virgin Blue wanted to bring change within his organization. For the purpose of implementing change successfully within the organization, I have given certain recommendations in this paper. 8 steps for managing change have been recommended to Chief executive John Borghetti in order to address the issues after implementing change.

Managing change is a planned approach in order to shift teams, individuals and firms up to future desired position from the current position. Virgin Blue is an airline company, formerly known as Virgin Australia Lines, is one of Australia's largest airline companies. As well as having largest fleet size. It was come in to the existence in the year 2000 with two aircraft's on a single route. After the collapse of Ansett Australia in September 2001, Virgin Blue becomes the second airline of Australia.

After operating low cost carrier for several years, it improved its services to be a “New world Carrier”. Since its inception for the purpose of its branding it had sponsored a lot of sporting teams. It has also won certain awards since its ...