LOUIS VUITTON

Louis Vuitton



1.Introduction

Louis Vuitton 1st initiated in Capital of France, in the yr 1854, has become the Earth's most celebrated manufacturers of superior luxuriousness commodities.

In the year 1885, Louis Vuitton flourished again, opening the 1st shop in London. Louis Vuitton his line to move forward, and in 1888, he launched a signature Damier pattern now.

The line was originally built 12 classic style, and over time the classic Louis Vuitton Monogram canvas decision. In 1924 he joined the Keepall travel bag, and three different sizes, and then in 1932 he joined the Noel handbag.

Louis Vuitton is one of the most copied designers, although some say this is the biggest compliment you can give a person, they do not use it as such. Counterfeit of the Louis Vuitton products are very common in the United States, and infect If you live a large city, I'm sure you have seen them (Baker & Michael, 2008).

World leader in lavishness, LVMH Moet Hennessy - Louis Vuitton has an unparalleled portfolio of about sixty esteemed products. The Group functions in 5 businesses:

-Wine & Spirits throughout products Moet & Chandon, Dom Pérignon, Mercier, Ruinart, Veuve Clicquot Ponsardin, Canard-Duchene, Krug, Chandon Estates, Cloudy Bay, Cape Mentelle, Newton, MountAdam, Hennessy, Hine and Chateau d'Yquem

Style & Leather products by Louis Vuitton, Loewe, Celine, Berluti, Kenzo, Givenchy, Christian Dior * Christian Lacroix StefanoBi, Emilio Pucci, Thomas Pink, Marc Jacobs, Donna Karan and Fendi

2.Aim of the Project

A brand audit which identifies all the points at which brand communication takes place and suggest how this builds up its values. Brand portfolio, brand identity, brand architecture and equity; the marketing communications mix in relation to the target market will also be identified. The extent to which the brand benefits from technology and innovation in its creation and of its communication strategy will also be highlighted. An analysis of the brand value creation across all communication used by the brand will also be included.

3.Current Situation

Louis Vuitton is working 11 000 staff and has operations in 54 countries with 400 stores in the world the most enormous lies in Tokyo, you do not ask why. Decades ago that rhymes with Vuitton Japan . Note also 13 workshops leather goods (including 10 in France, 2 Spain (Barbera) and 1 in California) that perpetuate the ancestral knowledge of the house and also a shop shoes Fiesso, Italy, and a watchmaking workshop in La Chaux de Fonds, Switzerland.

The Chinese consumer is in a love affair with the Vuitton brand. Going into new markets and developing new product lines will enable Vuitton to continue producing double-digit growth for years to come. Vuitton's expansion into China, Mongolia and new product lines such as watches and shoes, suggest that the leather-goods firm will continue to be LVMH's main source of growth. However, it also means that the group may become more rather than less reliant on Vuitton. In theory, the answer could lie in strengthening some of LVMH's smaller names, such as Fendi, a fashion ...