Macro Environment (PESTEL)

Macro Environment (PESTEL)

Macro Environment (PESTEL)

Introduction

PESTEL analysis (or PESTLE) is a strategic planning tool to define the context of a campaign. Analyzes external political factors, economic, social, technological, environmental and legal that can influence the campaign.

Discussion

PESTEL method is a particularly useful method to analyze the direction or strategy chosen by the company to define its position. It allows to characterize a market potential and measure its attractiveness. In short, it is to assess the various factors that may affect the activity and identify environmental opportunities and threats of the company.

It comes in the form of a grid of ...