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Strategic Partnership within Logistics and Supply Chain Management

Strategic Partnership within Logistics and Supply Chain Management


Businesses more and more come across that they must rely on effectual supply chains, or network, to productively struggle in the worldwide marketplace and networked financial system. In novel patterns of business management, this conception of production relationships widens further than conventional venture limitations and looks to systematize complete production procedures all the way in the course of a value chain of many companies. (Damien, 2005)

For the duration of the precedent decades, globalization, outsourcing and information expertise have allowed many firms, for instance Dell and Hewlett Packard, to productively run solid combined supply networking in which every particular business partner stress on simply a few key tactical actions. This inter organizational supply set of connections can be accredited as a novel type of association. On the other hand, with the complex communications between the groups of actors, the network arrangement fits neither "marketplace" nor "pecking order" groupings. It is not understandable what type of presentation forces that changed supply network arrangements could have on companies, and little is acknowledged on the subject of the synchronization state of affairs and trade-offs that could continue living in the midst of the group of actors. (Schonsleben, 2000)


An overview of strategic alliances

A strategic alliance is an agreement linking firms to carry put business together in manners that go beyond normal company to company dealings but come to nothing of a amalgamation or a full partnership (Wheelen and Hungar, 2000, p.125).These alliances vary from casual greeting agreement to formal agreements with lengthy contracts in which the concerned participants may also exchange equity, or put in capital to form a joint venture business. Strategic alliances are turning out to be more and more prominent in the worldwide financial system. Strategic alliances are joint ventures of two or more companies or business units that effort together to gain strategically major objectives that is mutually advantageous and valuable for the parties. The prospective of strategic alliance stratagem is extremely large. If it is implemented correctly then it can radically get better an organizations functions and competitiveness. A number of businesses units are forming strategic partnerships to gain technological know- how, to gain admittance to specific markets, to reduce financial peril, to reduce potential risk and to gain competitive gain over its competitors.

Types of Strategic Patenrships

Following types of strategic partnerships are identified

Joint advertising

Mutual distributor networks


Design partnership

Technologic licensing

Research and Development agreements

Other outsourcing process

Advantages and disadvantages linked with strategic partnerships

There are number of gains of forming a strategic alliance. Following are the expected gains achieved from these sorts of relationships:

Strategic alliances help in entering in to new markets and give a way to growth strategies. This found to be a top most gain from these partnerships. Forming an alliance with a company already existing in a market seems to be very viable option for other firms to form an alliance.

Strategic alliance helps in plummeting financial risk and share the expenditure of Research ...
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