Management Accounting

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Management Accounting

Business Plan (Aroma Tea and Coffee)


The world of business is full of risks. Every day, countless business enterprises across UK face growth and downturns, which compels decision makers to take risks in order to survive in the market (McKeever 2008, Pp. 21-54). Every individual in the world of business is aware of the fact that the corporate world is inseparable from risk. Since risks are a necessary part of businesses, they are in constant evolution and the impact of the risks often goes beyond traditional threats to affect the sight of the business and makes it more complex. The business plan is going to represent the objectives and the business model of my company. It will be used both for planning and business management and for communication outside, especially to potential lenders or investors.


I will start an import business of “Tea, and coffee” and I will import high quality tea from Asian and African countries such as Kenya, Bangladesh, and India. However, the focus of the business will remain on the import of “Tea” out of all the three products tea, and coffee. After importing tea and coffee, I will sale it to the large consumers on whole sale prices. Primary customers will be hotels, coffee shops, cafes, and other entities where tea consumption is high. Individual customers will not be entertained for the sale of raw “tea and coffee”. However, the business plan is not just restricted to the sale of raw tea and coffee to the whole sale customers (Elizabeth 2004, p. 25). I also plan to start a small café which is going to serve the god quality tea and coffee to customers with different flavors and tastes. The primary rationale behind the selection of these three products is the anticipated uprising trend of tea, coffee and green tea consumption in United Kingdom in the coming years. The chart below shows the consumption of tea in 1000 metric tons.

In United Kingdom, The tea remains the favorite drink of the British, despite competition from coffee and soft drinks. However, its use is experiencing a slight decline. After water, tea is the most consumed beverage in the world with an estimated daily consumption of 1.5 billion cups of tea. The success of this tea contains an exceptional value today; just as soft drinks invaded every corner of the planet. More over United Kingdom is the world's third largest consumer of “Tea”. The past and the current trend of the tea consumption of tea hold the anticipated success of this business plan to be true as United Kingdom is amongst the largest consumer of tea.


Per capita Consumption (2010)

United Kingdom

2.2 kg


2.1 kg


2.0 kg


1.4 kg


1.3 kg


1.2 kg


1.1 kg

New Zealand

1.0 kg


1.0 kg

Products and their prices

For wholesale supplies

High quality Tea (raw) £ 2.5 per kilogram.

High quality Coffee (raw) £ 34 per kilogram.

For cafe

Tea served at café (£ 1 per serving)

Coffee served at café (£ ...
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