Managing Innovation And Change

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Managing Innovation and Change

Managing Innovation and Change


Innovation is about coping with change, "which can take two forms - in the things which an organisation offers, and change in the way in which they are created and delivered”. As international competition intensifies and product life cycles shorten, the pressure to innovate heightens.

This research finds out the effect, impact and implications of innovation at Syngenta AG.

Syngenta is one of the largest corporations in the global agri-business and the world's first to focus exclusively on this sector. The company is in the category of plant protection (Syngenta Crop Protection) and market leader in the category of "commercial seed" (Syngenta Seeds) in third place. The largest competitor is Monsanto. Revenues in 2010 amounted to 11.6 billion U.S. dollars. Syngenta employs over 26,000 employees in over 90 countries.

Syngenta is also in the biotechnology work.


Syngenta AG is a company that deals in farming genetics and manufacturing of chemical fertilisers and other farming products. As a recognized organisation of the Switzerland, the company realizes its concerns to respond towards the alarming situation of global warming that can play havoc with Mother Earth. As part of its corporate strategy and the change in organisational processes, the company aims to bring new innovations in its functioning in terms of adopting the “green revolution” as part of a new innovation at the workplace.

Green revolution relied heavily on the creation of hybrid diversity that made significantly advanced yields per plant. Hybrids were evolved that were better adept to soak up fertilizers and nutrients, better acclimatized to localized weather conditions, better adept to oppose pests, and were simpler to grow, collection, and transport.

Advances in farming and mechanical technologies assisted significantly to this revolution as well. New chemical fertilizers increased crop yields significantly, and new pesticides and herbicides decreased crop loss proportionately. Improved irrigation techniques assisted much to this revolution as well. Yet nourishment and components production over the following decades not only kept stride with population but made some genuine and important gains (Stern 2000, 90).

Keeping the above mentioned factors in mind, Syngenta develops a profound commitment and dedication towards the technology as its innovation management strategy in the long-term. The organisation aims to implement these changes in its farming productivity because it will not only be favourable to the company but also provides for socio-economic development in the world. A successful implementation of any innovation or new technology in an organisation may not be very easy in the initial times. There are many challenges that are faced by a company as it destines to innovate, create, explore or diversify into new technologies and inventions. While these inventions and technologies might be successful and beneficial in the long-run; they may be difficult or risky to implement in the very near future. Hence, companies should realize the precautionary measures they must adopt to avoid those complexities and challenges (Bellavance 2007, 23).

Many observers issue out that increased productivity have not habitually converted into ...
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