MANAGING RESEARCH REPORT.

Managing Research Report

Table of Contents

Introduction3

Mission3

Objectives3

Company Summary4

Start-up Summary4

Company Locations and Facilities5

Products5

Product Description5

Competitive Comparison6

Smart Soil6

Hare Away7

Rose Food8

Future Products9

Market Analysis Summary9

Target Market Segment Strategy10

Industry Analysis11

Main Competitors11

Industry Participants12

Distribution Patterns12

Competition and Buying Patterns13

Strategy and Implementation Summary13

Strategy Pyramid14

Future Marketing Strategy14

Value Proposition14

Competitive Edge15

Strategic Alliances15

Advertising Budget16

Facilities and Improvements16

Costs17

Advertising18

Management Summary18

Organizational Structure19

Management Team21

K. Justin Luber, President of Operations21

Jason Mysliwec, Vice-President of Finance/Operations22

Hunter Korth, Financial Advisor22

Robin Liu, Director/Advisor of Marketing23

References24

Appendix26

Managing research report

Introduction

Hair Recycling Technologies' (HRT) area of business will be to: collect, sanitize, and market human hair to be used as a consumer good. Our recycled hair products will be targeted toward the home gardener who will benefit from hair's numerous elemental characteristics and its strong human scent.

Hair Recycling Technologies is entering a niche market since human hair has never been marketed before to be used in this manner. The founders of the business believe this to be a unique and viable concept that reaches an untapped and high growth market. Due to these factors, this venture has exciting possibilities due to its high potential and unique, innovative nature.

Mission

Hair Recycling Technologies intends to provide the consumer with a recyclable resource so that they may benefit from human hairs many properties and organic elements.

Objectives

The concept of recycling human hair to be used as a plant food, soil enhancer, and animal deterrent is unique and innovative to the plant and gardening industry. We feel that introducing this product to the marketplace will be successful due to its unique factor and the many positive characteristics that human hair can provide to the gardener.

Company Summary

The legal name of the company will be established as Hair Recycling Technologies, Inc. Hair Recycling Technologies will be formed as a Sub-chapter S Corporation in the state of Delaware under the category "For Domestic Profit." (Geskey, 2007)

Due to its tax benefits, an S-chapter Corporation will be advantageous since early phase start-up costs will be incurred by the founders. Delaware will be the place of incorporation due to its temperate legal requirements and pro-business environment.

Start-up Summary

A team consisting of six talented individuals has been formed. Of the four people who make up the company staff, all are the original founders of the company and its concept.

These individuals are the following:

* President and CEO: K. Justin Luber.

* Vice-president of operations/finance: Jason Mysliwec.

* Financial advisor: Hunter Korth.

* Marketing advisor: Robin Liu.

Company Locations and Facilities

Hair Recycling Technologies will begin its initial operations in South Bend, IN. A suitable location has been obtained in the basement of one of the founders. When capacity is exhausted due to growth, the operations will be moved and based in a larger facility in South Bend, IN.

Products

Hair Recycling Technologies will be the market leader as the first company of its type to collect, sanitize, and recycle human hair to be used as a plant food, a soil enhancer, and as an animal and pet deterrent. HRT realizes that consumers today are more conscious of recycling and of their environment. Because of this trend, consumers are moving away from traditional chemical based plant products to ...