MARKET ENTRY PLAN

Market Entry Plan



Market Entry Plan

Module 1

Executive Summary

Gogreeen Supplies is a company based in Fremont, California, which aims to produce environment-friendly office supplies. The organization sells the goods through an integrated online medium. It is initially a small business but the organization aims to have a continuous growth strategy to surpass the competitors in the market. The online strategy is used because it allows us to have a comparative lower cost of doing business. The organizational vision is “To be a global leader in environment-friendly products.” The formal organizational mission is “Gogreen works to be the number one in environmental-friendly products with a global presence. We will promote and offer green products that work best for our stakeholders and ensure enough returns to the company.” The purpose of the firm's strategy is not only profit building but it ensures the sustainability of the company.

The business strategy fundamentally answers three questions:

What model of creating value is used to ensure sustainable profits to the company (what is its business model)?

Can we avoid the imitation of this model of value creation by competitors to gain a competitive advantage?

On which basis this model of value creation is deployed?

These three dimensions, Value-Imitation-Scope (or VIP), summarize the key strategic issues. The company can be broadly understood as an entity, i.e. a natural person or legal entity subjected to the legal obligation to prepare annual accounts (Bhide, 2000). A change in the scope of activity of the company means that it has achieved organic growth, a merger, acquisition, or conversely a division or a sale of an industry.

There are fundamentally some significant strategies that will be used to attract more business to our company. This includes offering our products that are highly competitive as the way we do our business at a lower cost. The company will endeavor to get contracts from large and small companies. It will also focus on getting the contracts from the governmental agencies. As the products we sell motivates the governmental policies and environmental standards, the corporations will be immensely attracted towards it. Strong financial control will be used in the company which will focus on getting better returns. As our company is benefited by online technology therefore we will use competitive pricing strategy to win the competition in the business and thus earn a handsome market share. The distribution mechanism will start from an online medium to the physical delivery at the customer's doorstep. Promotion will be done through the online platform such as facebook advertising, Google's pay-per-click advertising, and online directories. The physical medium involves: sending brochures to different businesses, tele-marketing, and giving one-to-one presentations. The supply chain in our organization starts from the process of storing some inventory for display at the websites. An adequate amount of goods will be placed in the warehouse and if we receive any orders from the customer which we do not have, we will contact our suppliers to provide us the goods. After the order placement and money receipt, we will start the delivery ...