Marketing

Marketing

Table of Contents

Introduction3

Marks and Spencer Group3

P14

Elements of Marketing Concept4

Marketing Orientation4

Benefits and cost5

P26

Micro factors6

Macro factors8

P310

Market segmentation10

Market segmentation Criteria Marks and Spencer Plc11

Target market11

Market segmentation criteria impact marketing strategy11

M&S 's competitors12

Marketing Mix13

P415

Marketing Products & Services15

International marketing & domestic marketing16

Conclusion17

Recommendation18

References20

Bibliography21

Marketing

Introduction

Marks and Spencer Group

Marks and Spencer Group (M&S) is a leading retailer of clothing, foods and home ware in the UK. The company operates in about 41 countries worldwide with UK as its primary market. It is headquartered in London, UK and employs about 75,000 people. The company recorded revenues of £9,022 million (approximately $18,113 million) during the financial year (FY) ended March 2008, an increase of 5.1% over 2007. The operating profit of the company was £1,211.3 million (approximately $2,431.9 million) during FY2008, an increase of 15.8% over 2007. The net profit was £821.7 million (approximately $1,649.7 million) in FY2008, an increase of 24.5% over 2007.

Marks and Spencer Group plc (M&S) is the holding company of the Marks & Spencer Group of companies. M&S is a UK retailer of clothing, foods and home ware. It operates through both wholly owned stores and franchise stores. As of September 2008, the group operated 665 stores in the UK. M&S's international franchisees operate over 291 stores in over 40 territories. Though the company primarily reports in terms of geographic segments (UK and international), its operations can be categorized under two divisions: food and general merchandise including clothing and home ware. The food division concentrates on four main areas: fresh, natural, healthy food; special celebration products; authentic ready meal ranges and exceptional everyday food such as “Oakham” chicken. It operates a chain of 205 franchised ”Simply Food” stores in Connect forecourts, motorway service stations, railway stations and airports. The clothing section offers women's wear, men's wear, lingerie, children's wear and footwear. The division sources raw materials from offices in Hong Kong, India, Bangladesh, Sri Lanka and Turkey.

Some of the prominent brands offered by this division include: Autograph, Limited Collection, Collezione, Blue Harbour, Girls Boutique, Per Una, Ceriso, Adored, Truly you and Body. The home division offers home ware and home accessories; kitchen and tableware; lighting; and furniture products. In addition to regular stores, the division offers catalogue and online services. The company offers financial services through M&S Money. Its range of financial products includes credit cards, car, home, travel, pet and wedding insurance, as well as cash ISA and unit trusts like the M&S Ethical Fund. M&S offers its products and services online and through M&S Catalogue, its flagship stores, high street stores, retail park stores, M&S outlets, Simply Food stores and Simply Food franchised stores.

P1

A managerial philosophy where management is focused on helping customers to (better) satisfy their needs and wants. An organisation strives to determine what buyers want and uses this information to develop satisfying products. Focuses on customer analysis, competitor analysis, integration of the organisation's resources to provide customer value and satisfaction as well as long term profits. Organisation must also continue to alter, adapt and develop products to keep ...