MARKETING

Adidas

Adidas

Introduction

Adidas is international sports goods and clothes manufacturing company. Besides sports apparels and footwear, it also produces other items such as shirts, bags, eye-wear, watches, and other clothing and sports-related products. The company is the largest manufacturer of sportswear in Europe and the second largest all over the world (Jiaojiao & Yangjun 2007, pp.23-40). As a leading brand, Adidas has its marketing communication plan, which includes a strong focus on advertising; direct marketing, interactive internet marketing, public relation and sponsorships efforts. The paper examines the control and evaluation techniques for marketing communications plan for its football and shoes.

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