MARKETING CASE ANALYSIS ON SQUIRT BEVERAGES

Marketing case analysis on squirt beverages



Marketing case analysis on squirt beverages

Description

For the study, the data of 202 people is taken in which the key factors are demographics, that include age and gender, job satisfaction, workplace social support and neuroticism. These factors are selected because these factors will provide results regarding the role of social dynamics and the individual differences on the job satisfaction. As, from an employee perspective, it is an important phenomena to study on which will help in minimizing the negative impacts of social factors and individual differences on the job satisfaction. The Role of individual differences and social dynamics in job satisfaction is important phenomena as the organizational psychologists have emphasized the importance of job satisfaction for the well-being of individual employees as well as the welfare and productivity of organizations.

Hypothesis 1

To test the theoretical model that people who score higher on trait Neuroticism score lower on perceived support.

Dependent = perceived support

Independent = Neuroticism

Descriptive Statistics

Mean

Std. Deviation

N

workplace social support

2.6733

1.13851

202

neuroticism

2.6785

.73281

202

The results of the descriptive chart is showing the mean workplace social support is 2.673 and standard deviation is 1.138, and mean neuroticism is 2.678 and standard deviation is 0.732.

Correlations

workplace social support

neuroticism

Pearson Correlation

workplace social support

1.000

-.048

neuroticism

-.048

1.000

Sig. (1-tailed)

workplace social support

.

.250

neuroticism

.250

.

N

workplace social support

202

202

neuroticism

202

202

Model Summary

Model

R

R Square

Adjusted R Square

Std. Error of the Estimate

Change Statistics

R Square Change

F Change

df1

df2

Sig. F Change

1

.048a

.002

-.003

1.14005

.002

.457

1

200

.500

a. Predictors: (Constant), neuroticism

b. Dependent Variable: workplace social support

ANOVA

Model

Sum of Squares

df

Mean Square

F

Sig.

1

Regression

.595

1

.595

.457

.500a

Residual

259.941

200

1.300

Total

260.536

201

a. Predictors: (Constant), neuroticism

b. Dependent Variable: workplace social support

The above charts are showing that the significant value of ANOVA table is greater than 0.05 that is 0.500 and the value of the R is 0.048 and the value of R-square is 0.002 or the 0.2 % that means there is a relationship between the dependent variable that is the perceived support and the independent variable that is neuroticism.

Hypothesis 2

If perceived support and Neuroticism can be discriminated as separate constructs, we predicted that both Neuroticism and perceived support would be independently associated with job satisfaction.

Dependent = job satisfaction

Independent = Neuroticism

Independent = perceived support

Descriptive Statistics

Mean

Std. Deviation

N

job satisfaction

4.0331

.62267

202

neuroticism

2.6785

.73281

202

workplace social support

2.6733

1.13851

202

The results of the descriptive chart is showing the mean job satisfaction is 4.033 and standard deviation is 0.62, and mean neuroticism is 2.67 and standard deviation is 0.73, and mean workplace social support is 2.67 and standard deviation is 1.13.

Correlations

job satisfaction

neuroticism

workplace social support

Pearson Correlation

job satisfaction

1.000

.053

.179

neuroticism

.053

1.000

-.048

workplace social support

.179

-.048

1.000

Sig. (1-tailed)

job satisfaction

.

.229

.005

neuroticism

.229

.

.250

workplace social support

.005

.250

.

N

job satisfaction

202

202

202

neuroticism

202

202

202

workplace social support

202

202

202

Model Summary

Model

R

R Square

Adjusted R Square

Std. Error of the Estimate

Change Statistics

R Square Change

F Change

df1

df2

Sig. F Change

1

.190a

.036

.026

.61444

.036

3.708

2

199

.026

a. Predictors: (Constant), workplace social support, neuroticism

b. Dependent Variable: job satisfaction

ANOVA

Model

Sum of Squares

df

Mean Square

F

Sig.

1

Regression

2.800

2

1.400

3.708

.026a

Residual

75.131

199

.378

Total

77.931

201

a. Predictors: (Constant), workplace social support, neuroticism

b. Dependent Variable: job satisfaction

The above charts are showing that the significant value of ANOVA table is less than 0.05 that is 0.026 and the value of the R is 0.190 and the value of R-square is 0.036 or the 3.6 % that means there is a relationship between the dependent variable that is the job satisfaction and the independent variable that are workplace social support and neuroticism.

Coefficients

Model

Un-standardized Coefficients

Standardized ...