Marketing Leadership In Hospitality And Tourism

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Marketing Leadership in Hospitality and Tourism

Marketing Leadership in Hospitality and Tourism

Chapter 1: Introduction

From practical perspective link between hospitality and tourism industries is clear. Tourism depends in part on services provided by hospitality industry, while hospitality industry derives economic benefit from selling services to tourists. From an academic research perspective, however, link appears more tenuous. (Clark and Knutson 1995:21)

Researchers examined cross-citations in articles from leading hospitality management and tourism journals for period from 1994 through 1996, and analysis of those citations produced little evidence that authors from two academic fields relied on each other's work to inform their research. (Bojanic 1996:22)

Yet, while researchers also argued that fields were distinct, there are an increasing number of journals that, at least through their titles, indicate linkage between two academic fields. For example, journal formerly titled The Hospitality Research Journal changed its name in 1997 to Journal of Hospitality and Tourism Research. Moreover, this research has identified 24 other journals whose titles indicate content dealing with both hospitality and tourism topics. Clearly, some in academic community see synergy in research of two fields of study. (Bell and Morey 1997:55)


Journals differ both in numbers of citations from various sources and in their citation patterns across time. Examination of those citation patterns provides insight into changes in individual journals since 1994-1996 study with respect to both total number of citations and number of self-citations, and it identifies other hospitality and tourism sources most cited by articles in top journals. McKercher, Law, and Lamb (2006) note need for information regarding breadth and depth of literature in hospitality and tourism field in order to establish academic credibility, and by examining citations in literature and noting changes over time, evolution of academic literature in tourism and hospitality fields can be observed. (Anath 1992:24)

Problem statement

What are strategies and competitive advantage for Hilton UK and with other discussed tactics how we can identify gaps that lead to this industry boom.


The purpose of this paper is to explore different levels of leadership strategies and perspectives, by studying case study of Hilton Hotels UK.

To identify enablers and barriers in this study

Rationale of study

As part of an ongoing research effort, this study set out to identify prevailing leadership styles and concomitant ethical decision-making styles of hotel managers in Australia, as well as attempt to draw parallels between these styles and environments in which they are applied. (Barclay and Smith 1997:21)

Modern developments in business management that often put interests of managers in conflict with those of shareholders coupled with increasing complexity of management that is often beyond full comprehension of an increasingly fractured shareholder demographics led to the number of high profile collapses. There is also the general shareholder anger at large executive payouts and displeasure with corporate performance. These developments suggest that the change of attitudes towards corporate governance and social responsibility is needed across most industries, including hospitality. (Barclay and Smith 1997:21)

Haywood (1992) states that ethical issues and manager morality are linked to, and shaped by, values of executives and ...
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