MARKETING NEW STORY

Marketing New Story

Marketing New Story

What is the marketing new story about?

The marketing new story is about that in today's world only presenting a banner for advertisement is not enough. The name of the article is “Getting Out There: Strategies for Social Media Advertising” by Vivian Wagner. Companies operating have to integrate social media marketing strategies in which many of the social websites play an important role (Wagner, 2012, http://www.ecommercetimes.com/story/Getting-Out-There-Strategies-for-Social-Media-Advertising-76768.html). This new article is chosen for the further analysis. Social media marketing is a part of e-marketing. E-marketing has been one of the most important and influential trends in the field of business, marketing and Information Technology offer the past decade. It has revolutionised the manner in which certain businesses market their products and the advent of social media offers the potential to revolutionise the manner in which businesses and consumers interact in the future.

It is about the marketing strategy or tactic of a single firm?

It is about the marketing strategy that is currently been observed in many companies. E-marketing is best understood as a broad concept and one that has gained additional platforms in recent years with the advent of smart phones and tablets such as the iPad. Also the use of social media websites are increasing and now people feel it easier to have a connection with their family and friends on these websites.

E-Marketing Strategy and customers

Social Media: Journalists and Public Relations Professionals are poised to be amazing content creators in the new social media world. Journalists are probably the best content creators when it comes to social media because they can craft compelling content and understand what is newsworthy. Reuter's released Social Pulse earlier this year creating a tool for journalists to monitor company chatter. Journalists make excellent bloggers and have the ability to create tight, focused content on a deadline. Journalists are also extremely skilled at editing, turning around tweets, blog posts and other types of digital content. Public Relations professionals are also poised to be experts in the social media world they, too understand what is newsworthy, how to be concise, write for reports and how to attract attention (Wagner, 2012, http://www.ecommercetimes.com/story/Getting-Out-There-Strategies-for-Social-Media-Advertising-76768.html).

The New Age Marketer- As marketers we have all been exposed to measurement and ROI in some form. The new marketer needs to love data and think about marketing as an art and science. Statistics, data mining and being able to meaningfully pull together data, formulate data and report on data is and will become more and more crucial. Forbes recent article, “Understanding the New ROI of Marketing” details the basics of measurement.

Marketing data tools, sales tools and marketing automation tools will become a standard part of every marketers' tool kit. The new age marketer has to think like a business person and act like a marketer — people who have a strong business acumen, are able to be a data expert and retain their creative skills will be the ones that stay ahead of the curve (Rana, ...