MARKETING PLAN

Marketing Plan

Marketing Plan-Pizza Home Delivery

Introduction

Pizza is a favorite food among many Europeans. In fact, it is estimated that each UK citizen consumes approximately 20 pounds of pizza per year. Pizza is acquired primarily from restaurants and grocery stores. Grocery store pizzas are generally frozen, and provide for a quick, convenient meal that can be made at home. The healthy frozen pizza market is a contemporary and competitive market, which means that it will require advanced marketing and marketing communication.

Name: Pizza Home DeliveryMission Statement

Our management would work for the financial well-being of our company by taking in to consideration the effect of our products on the health and well being of our customers, and our staff, the impact that our business practices and choices will have on the environment, and the high quality of attitude, fairness, understanding, and generosity between management, staff, customers, and vendors.

Objectives

The specific objectives of the advertising plan of Pizza Home Delivery are as follows:

Achieve a 20% share of the frozen, low-calorie, healthy pizza market within one year.

Achieve a 40% trial of the target market.

Achieve 80% product awareness.

Become the number one frozen, low-calorie, healthy pizza in the market within 1.5 or 2 years.

Situation Analysis

Pizza Home Delivery will emphasize our many strengths and opportunities, which will create differentiation between our competitors and us. Our product parallels a trend in consumer buying behavior. In addition, the frozen pizza market, as well as the pizza market in general, continues to be popular with consumers. Pizza Home Delivery has some important advantages over our competitors, such as a less expensive product. A major opportunity that is available for Pizza Home Delivery is the ownership of the healthy, low-calorie frozen pizza market, seeing how no one company can currently make that claim.

Description of Products

Pizza Home Delivery is dedicated to providing ...