MARKETING PLAN FOR NOKIA

Marketing Plan For Nokia

Executive Summary

Mobile or Cell Phones are considered a technological electronic product which are used worldwide ever since their invention. Nowadays, there is enough variety in the market to dazzle all users and it is becoming difficult for all manufacturers to maintain their sales. However, through strategic marketing and various business strategies it is possible to attract and retain customers to any particular brand. Nowadays, Symbian technology that Nokia was integrating into their mobiles is considered almost 'obsolete.' It is now the age of Smartphone's, like androids, Iphones and RIM technologies to rule of which Nokia has a share with its Windows LUMIA series. However, it is imperative that Nokia adopts a marketing plan which successfully attracts its existing customers towards its own Smartphone's and lure away customers from its competitors.

A marketing plan is put forward utilizing the marketing strategies and developing new ones to enhance the effectiveness of the proposed seller. An overview of the industry has been provided and the target market has been defined. The proposed marketing plan contains research on the industry and on the target market. Hence, ways to improve and ways to achieve a break through to a broader market are laid down.

Table of Contents

Introduction5

Discussion5

Business Mission5

External Marketing Audit Macro-environment For Nokia6

PEST - Political Factors6

PEST - Economical7

PEST - Social7

PEST - Technological7

Nokia's Competitors and Problems With Smartphone's8

Internal Marketing Audit9

SWOT Analysis9

Strengths9

Weaknesses10

Opportunities10

Threats11

Marketing Objectives11

Core Strategy of Nokia11

Target Markets12

Competitor Targets13

Competitive Advantage13

Marketing Mix Decisions14

Product Strategy14

Pricing Strategy15

Promotion of Nokia16

Placement Strategy17

Budgets/Implementation & Control18

Conclusion18

References20

Appendices22

Marketing Plan For Nokia

Introduction

The IT industry for mobile phones and smart phones is very huge and vast. The competition is quite tough in the market. There are companies like Apple, Samsung and Motorola operating globally, selling their products. This industry has grown immensely, for Nokia they've also grown and are amongst the most popular mobile phones manufacturers and sellers worldwide. Their vision and their objective is to provide the most effective and efficient products and services for every market they are targeting.

For decades Nokia was a powerful force to be reckoned with. From executives to blue collar workers, Nokia was the mobile phone of choice, in fact for a while every BMW or Mercedes, the 'cars of choice' for sales executives and middle managers came with a mobile phone kit in built for Nokia phones (Bamforth, 2012). Nokia's phones were and for that matter still are known to be reliable and durable with an easy and friendly user interface with great battery lives and with innovation they were also reducing in size from large to medium fast.

Discussion

Business Mission

Nokia is a corporation committed to providing the best and most innovative technology to each and every consumer, and best of all, within their budgets. Their mission is simply 'Connecting People.' They constantly try to expound fully on their opportunities even in today's 'mobile' world' where competition becomes tougher and more dynamic every day (www.Nokia.com).

External Marketing Audit Macro-environment For Nokia

Nokia is an international corporation which has to work as a global brand which requires extreme focus ...