Marketing Plan Of Tantalizer Soft Drink

Marketing Plan Of Tantalizer Soft Drink

Introduction

The marketing plan is an essential factor to make the sequence of required actions to introduce a new product in the market. The devising of marketing plan is not important only for the new entrepreneurs but it is also as important for the existing brands. Marketing plan gives the feasible framework and the point of actions to the brand marketing management. It gives the adequate positioning strategies, pricing levels as well as the advertising channels for the marketing of new product. Marketing plan helps the entrepreneurs and the existing brands to devise the best plan that enables them to compete with their competitors.

The following is the marketing plan that is developed for the marketing of Tantalizer soft drink.

Discussion

The following is the marketing plan of the Tantalizer Soft Drink that discusses the target market segmentation, the pricing strategy and the advertising media that will be used to introduce the new product drink in the market. As the brand as well as the product is new in the market, we will have to target the potential market and will have to carry out the SWOT analysis in order to determine the market position of the company. Later, the communication and marketing strategies of the company are defined.

Situational Analysis

The company is new in the market of beverage industry. Various competitors already exist in the market. It is a challenge for the new company to introduce its new product. The company is at the introductory level at this stage.

SWOT analysis

Strength

Tantalizer Soft Drink company has currently fewer debt

The Tantalizer Soft Drink company has achieved the acceptance in the market from various distributors in the identified region

The company has kept the high quality of the product and has the potential to target and cater the high social class

Weakness

Currently the company has limited budget to conduct the high advertising activities

As the company is at initial stage, the company has low production capacity

Opportunities

As every social class have different symbols of statues. At present there are less soft drink brands that only cater the particular high social class. It is the good opportunity for Tantalizer Soft Drink company to cater high social class

Threats

In beverage industry, there are currently few giant brands that are operating from many years and catering the needs of high level class. To introduce the brand in the market is challenging

Target Market

Segment identification

The target ...