MARKETING PORTFOLIO

Marketing Portfolio

Marketing Portfolio

Section I

The designation "advertising manager" has several other names in the industry, including account executive, marketing manager, advertising sales manager, promotions director, and advertising director. The function of the advertising manager is to conceive the strategy of and implement the promotional component of the marketing mix.

The Job Responsibilities of an Advertising Manager

An advertising manager is usually required to perform most or all of the following sets of duties:

Preparing budgets and estimates for components of the advertising campaign

Preparing or helping with development of the annual budget

Managing the planning and preparation of promotional matter, ensuring that it is consistent with the advertiser's marketing strategy

Meeting with clients and officials across departments to coordinate campaigns

Scrutinizing, copying, and editing promotional material and ensuring it conforms to guidelines

Forming and negotiating contracts

Coordinating activities across the various departments of the agency

Developing contacts for promotional campaigns

Collecting and sorting information to build advertising campaigns

Overseeing the results of campaigns to determine their effectiveness

Keeping up with industry trends

Depending upon the agency or employer, the advertising manager may also have to perform the following duties:

Acting as an agent for advertising accounts

Supporting presentations and product demonstrations when launching new campaigns

Motivating and mobilizing the campaign team to meet objectives

Drawing up and implementing advertising strategies for companies and clients

Engaging in public relations activities

Training new employees

Marketing the services of the agency to present and potential clients

Conducting product research and development

Representing the company at industry conferences and other events

Section II

Mission

AT&T mission is to exploit technical innovations for the benefit of AT&T and its customers by implementing next-generation technologies and network advancements in AT&T's services and operations (AT&T, 2009).

Vision

The AT&T global network was born of the ingenuity of AT&T Labs networking specialists who made disparate systems work together. Being the world's fastest and most reliable global network, our network is the standard against which all others are measured. To maintain our leadership in this arena, we focus on the future and aggressively pursue innovations. Our vision is to design and create in this decade the new global network, processes, and service platforms that maximize automation, allowing for a reallocation of human resources to more complex and productive work. (AT&T, 2009)

Section III

China and India have had close connections for many centuries. Similarities and differences can be found in many of their cultural aspects. Both India and China flourished as river cultures in regions surrounded by mountains. They relied heavily on agriculture which was supported by the rich soils of the river basins. (Witt, et al., 2001, p.443) Looking at the areas of religion and philosophy, architecture, and music, will bring to light some of those aspects and the reasons behind them.

The main religions in India are Hinduism, Buddhism, and Islam. Hinduism and Buddhism originated in India. Because the beliefs, gods, rituals and practices are so abundant, it is impossible to explain Hinduism. The label of Hindu was given to any native Indian who was not considered Christian or Muslim. The basic concepts of Hinduism are dharma, reincarnation, nirvana, yoga, and ...