Marketing Strategies

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Marketing Strategies

Marketing Strategies


Porter (2001) summarizes the relative advantages of the Internet and how they have gone without a strategic approach in his article. He uses his five forces analysis to study the "underlying forces of competition" and says that this analysis is still needed to "light" areas of potential profitability for any company or any industry. He suggested that the use of its assessment of the value chain should be the basis for exploration in areas where the Internet can offer an advantage.

Cluster approach as suggested in a diagram (adapted from Chaffey 2002:163). Chaffey using Johnson and Scholes (1999) different layers of strategy to compose this figure. This puts the e-business strategy by supporting the objectives of corporate strategy and marketing strategies and performance management of supply. The positioning of e-business strategy as a central element in supporting the proposal Porter's (2001) stated that "Internet strategy actually makes more necessary than ever."

Johnson and Scholes (1999:1) give an explanation of a "corporate strategy is concerned with the general purpose and scope of the organization to meet the expectations of owners or key stakeholders and add value to the different party ". Strategic management is "the process of making and implementing strategic decisions" Beckinsale (2003). Porter (2001) suggests that to use the Internet effectively organizations must understand how to include its application to their current strategy.

However, Tapscott (2001) argues that there is a fundamental change in the "basis of competitive strategy", since the ability of networking on the Internet. Hagel and Brown (2001:106) in their article "Your next approach to" discuss "traditional IT architecture" used by organizations consisting of internal information systems developed for the company and require home IT specialists to keep them. Sources of competitive advantage in a banking sector for example, has in the past specialization in one or several products and services, the reasons for what is the need for complex storage and handling systems for various services such as processing of customer data and details of credit rating systems for mortgage and other lenders. Hagel and Brown (2001:108) discuss the change of loan impairment of six distinct stages that represent a "heavy" and "expensive." They argue that the Web services architecture significantly reduces the time and cost of treatment. Sa Swahney and businesses Parekh Article (2001) is said to use "clustering" approach as to pool their purchasing the necessary information such as rating systems and customer profiles that were previously expensive to compile and access.

It also creates problems for business, the outsourcing of IT infrastructures through Web services architecture has drawbacks because the technology is easy to imitate and emulate. Between the two banks if competitors use the same supplier of IT outsourcing, then they are actually sharing their software and intra-enterprise processes. Welch and Nayak (1992), Adler (1999:163) highlights the dangers of outsourcing decisions in particular "when the business a competitive advantage hinge on its technology." The citation refers to a manufacturing company in the United States and discusses the transfer pricing, but the lesson ...
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