Marriott: Marketing Research Leads to Expanded Offerings

“Marriott: Marketing Research Leads to Expanded Offerings”

Thesis Statement: Expanded offers by Marriott are led by marketing research.

Introduction

Marketing research is an essential part of marketing. Companies are helped by it to stay competitive and avoid the high costs of poor decisions based on unsound information. (Malhotra N.K., 2010) In the similar way, a crucial role has been played by marketing research in helping Marriott to segment the market and develop its line of hotels. For instance, conjoint analysis was used by Marriott to design Courtyard that is an enhanced facility in terms of physical layout ...