MARXISM

Marxism and Media

Marxism and Media

The theory of mass society emphasizes the interdependence between the institutions in power and argues that the media are integrated into the sources of power and social authority (Wayne, P. 12). In this line, you may consider the content of messages is at the service of those who possess the political and economic power. Thus, the version of the media world exhibit, will be to assist in the hearings subordination power. You can view in media messages, an unrealistic interpretation of the world, so that, acting as a manipulative tool helps the masses to survive in harsh conditions (Becker, pp. 66-80).

Beyond pessimistic theory of mass society, are the strictly Marxist theories of origin that differ from previous or have a more defined ideological profile.

In The German Ideology Marx says that "the ideas of the ruling class are in every epoch the ruling ideas. This assumption, although we must now apply to institutions that, in Marx's time, had a short existence, would be the point basis for a predictive theoretical framework regarding media whose key assumption is the unity of the "elite" of society and the subordination of the other social sectors in the interests of the ruling class (Parenti, Pp. 12-25). The media are a characteristic institution of class society, according to these approaches, the worldview that these forward will be consistent with the interests and ideology of the ruling class. Thus, the ideological tendency will be to prevent other forces to grow and gain legitimacy while the audience will receive what they want within the limits set by what can not be considered dangerous to continue the dominance of the ruling class (Milliband, Pp. 367-386). This particular point of view, transformed the study of mass communication in a work whose main purpose is to uncover the complex underlying mechanisms through which capitalist society control the production, distribution, consumption and ideology without resort to coercive power of the state. Among the traditional Marxist approaches are:

Political-economic theory of the media

"... The voices that survive largely belong to those who are less likely to criticize the prevailing distribution of wealth and power. And conversely, they are more likely to call into question these divisions cannot make public his disagreement or opposition because they lack the necessary resources apra communicate effectively with a wide audience" (Murdock and Golding, p. 156) From this perspective, it emphasizes the economic structure over the ideological content of the messages. The institution of the media is considered a part of the economic system but closely linked to the political system(Sparks, Pp. 128-136). The media, under pressure to expand their markets and driven by the economic interests of fund owners are driving the need to obtain benefits through the media encouraging monopolistic tendencies of vertical and horizontal integration. Consequently, independent sources are reduced and marginalized minority and low purchasing power (Artz, pp. 189-206).

Hegemony theory

"That concept of dominance meant the direct imposition of a system, by force or compulsion open ideologically, to the ...