MASS COMMUNICATION

The Dynamics of Mass Communication: Media in Transition

Table of Contents

Introduction1

Chapter 1: Communication: Mass and Other Forms1

Types of Communication2

Intrapersonal Communication2

Interpersonal Communication2

Mass Communication3

Chapter 2: Perspective on Mass Communication4

Chapter 3: Historical and Cultural Context5

The Radio Era6

World War II and Communication6

Chapter 16: Formal Controls: Laws, Rules, Regulations7

Chapter 17: Ethics and Other Informal Controls9

Chapter 19: Social Effects of Mass Communication10

References11

The Dynamics of Mass Communication: Media in Transition

Introduction

The Dynamics of Mass Communication: Media in Transition is a well-known for its balanced approach to media industries and professions, written by Joseph R. Dominick. Joseph. R. Dominick has written three other books other than the Dynamics of Mass Communication. The book is a lively, thorough, and objective introduction for mass communication majors and non-majors alike. The book offers a comprehensive and balanced look at the ever changing world of mass media. The latest version of the book has taken into account several aspects of media world that includes Facebook, Twitter and many other social networking accounts; new ways of developing business models; e-book readers; and many other aspects of communication (Dominick 2010).

Chapter 1: Communication: Mass and Other Forms

Communication is the process of transmission and reception of ideas, information and messages. In the last 150 years, especially in the last two decades, reducing transmission time information remotely and access to information has been one of the key challenges of our society.

The word communication comes from the Latin "communicative", and this, in turn, comes from the noun "communicate", which means to participate in common. Both the substantive communication, as the word “communicate” comes from the word "communist" Spanish root of the word community, which means the involvement or relationship that exists between individuals. The term communication as a concept lends itself to many interpretations, which depend on the historical moment and the political demands, economic, cultural and social environment in which they have emerged.

Dominick has explained three major types of communication, other than mass communication that are discussed below (Dominick 2010):

Types of Communication

Communication is the movement of thought in three levels: first, the one-dimensional (oneself), the second two-dimensional (with others) and third the three-dimensional (one person with the other, the context and the environment).

Intrapersonal Communication

A famous Spanish poet Antonio Machado said, “I talk to the man who always goes with me.” It manifests a deep and personal conversation. An issuer is the recipient of personal message. The speaker, at the same time, is the audience.

The narrator is the protagonist, recounts his experiences. The center of the universe is the self, and its broadcast of messages is achieved through verbal symbols or representations unimaginable. As we see intrapersonal communication is intimate and limited, it is given by way of monologue. The monologue is a form of expression. It is the speech that an issuer or speaker addresses himself (Smythe 1999).

Interpersonal Communication

When two or more people talk, Dominick says that there is a rapport. This relationship is called interpersonal communication. This communication is practiced by many people by most of the ...