[MBA CASE STUDY ON “HOCKEY CANADA (global events are the drivers of Growth)”]

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ACKNOWLEDGEMENT

I would like to show my gratitude to my family, friends and my research advisor who supported me throughout the execution of this case analysis. This project would not have been possible without their support.

DECLARATION

I declare that this case study depicts my work which has not been previously published or submitted. Moreover, it depicts my opinion and literature conducted by me.

Signed __________________ Date _________________

Abstract

The paper highlights the case analysis of Ice Hockey Canada keeping in view the opportunities and threats. The rationale of this analysis is to understand the concept of strategic management and the significance of global events affecting the organizational success. It is found that the Ice Hockey federation has been successful in creating the name in the international championships however the major challenges is the global competition which requires the comprehensive analysis and tracking of the global events and a strategic direction to avoid the threats.

Table of Contents

ACKNOWLEDGEMENT1

DECLARATION2

ABSTRACT3

CHAPTER 1: INTRODUCTION6

Background7

Rationale8

CHAPTER 2: CASE STUDY BRIEF9

Terms of Reference11

Scope of the Study11

Assumptions12

CHAPTER 3: STATEMENT OF KEY PROBLEMS AND OPPORTUNITIES14

Problem Statement14

Strengths15

Weaknesses16

Opportunities17

Threats18

Strategy19

Analysis20

CHAPTER 4: FINDINGS AND CONCLUSION20

Business Models used23

SWOT Analysis23

PESTLE Analysis25

The Marketing Mix Model26

Analysis from Theories27

Application of Analysis32

CHAPTER 5: PROPOSAL AND SOLUTION35

Business Plan36

Strategy37

Positioning37

Promotion37

Digital Media, Social Media and Online Viewing38

Strategy for hosting the Senior Women's IIHF world38

Conclusion39

REFERENCES40

Ice Hockey Canada

Chapter 1: Introduction

Ice hockey is a sport that is played between two teams of six players to skate on a track of ice. Skaters must run a disk of rubber (puck in English, French rondelle) with a long stick (stick in English, French baton) to try to score in the opponent's goal. In the end, the team has scored most goals wins. This variant of hockey is known for being a physical sport and players can do loads with the body on the opponent to try to wrest control of the disc, so they tend to be equipped with all kinds of protections. It is also one of the fastest games, because the disc friction and skates on the ice is minimal, and one of the few sports that allow players to make changes without limitation and without interrupting the game.

It was invented in the late nineteenth century Canada, where it is their national sport. In addition, it also has very popular in the United States, Sweden, Finland, Central Europe and Russia, and is even regarded as the main variant of hockey countries of the northern hemisphere cold climates. Its main international governing body is the International Federation of Hockey

The modern organization, based in Calgary (with a sub-office in Ottawa) was established in July 1994 when the Canadian Hockey Association and the Canadian Amateur Hockey Association (established 1914) merged. Many commentators still sometimes refer to Hockey Canada and the Canadian Hockey Association. The paper discusses the case analysis of ice Hockey Canada. It represents the federation background, and models that facilitate the analysis of the organization (Potocan, 2006, 262).

Background

Although its origin is still unclear, there is no doubt that hockey is played for ...